NewAir Case Study:
How an E-commerce appliance company
increased their online sales by 90% through
product videos
Overview
NewAir Appliances is a California-based, manufacturer and distributor of luxury compact home appliances, including everything from beverage coolers to portable laundry solutions. NewAir looked to LocalEyes for a way to increase their sales and brand awareness through video marketing.
The Challenge
The online consumer goods space has never been so crowded, with new companies and products popping up everyday. NewAir needed a way to set themselves apart from their competition if they were going to increase market share in their highly competitive industry.
NewAir sought a video agency that bring their video marketing content to the next level. They wanted to find a way to cut through the noise and communicate the value of their products in a fun, engaging and informative way. By taking a strategic video marketing approach, LocalEyes challenged the status quo and developed a system that would help NewAir achieve their business objectives.
The Solution
LocalEyes put their scaled up video marketing system to work and helped NewAir produce over 200 product videos over the course of 2 years. NewAir used these product videos in their advertising and marketing efforts including: Youtube Pre-Roll ads, Facebook ads, Instagram ads as well as on retail websites, their own website and Amazon.
For NewAir, these videos increased product sales, increased brand awareness, and completely leveled up their content marketing overall.
The Result:
90% increase in sales
Being in the home appliances industry, it can sometimes be challenging to make products look beautiful and interesting, but creatively they know how to make it work. They are always willing to make sure you get exactly what you're looking for which is also a huge plus. Very easy to communicate with and the video quality they produce for our overview videos is always top notch.
Branding Manager
LocalEyes is very responsive and communicative, it's clear that they're all passionate about their business. It feels like a proper creative process with a team that I'm a part of, rather than just a one-time purchase of some video content. Their content has considerably boosted our marketing content quality, and we've been able to set new standards for content because of their services.
Davis Green
Product Marketing Coordinator