If a picture is worth a thousand words, a product video is worth a thousand qualified leads. In the complex world of B2B, buyers don’t just “add to cart” on impulse. They need to understand how your solution solves a specific, expensive problem. Whether it is a SaaS platform or industrial hardware, product videos are the single most effective way to explain your value and accelerate sales.
However, creating high-quality assets that convert technical buyers is not easy. You need a production team that understands video marketing, not just cameras. You need a partner who can handle the entire production process, from concept to final cut, without dumbing down your technology.
To help you find the right partner, we have reviewed the top 10 product video production companies specializing in B2B. This list covers everything from high-end studio shoots to scalable animation for complex software.
Here’s a quick TL;DR of some of the companies on this list:
- Best for premium, revenue-driven B2B videos → LocalEyes Video Production
- Best for high-end SaaS motion graphics → Vidico
- Best for fixed-price animated explainers → Wyzowl
- Best for technical, industrial storytelling → Picturelab
What to Look for in a Product Video Agency
Before hiring a video team, it is crucial to understand what separates a generic videographer from a strategic partner. When evaluating video production agencies, keep these five factors in mind:
- Strategic Focus: You need creative experts who understand marketing teams and complex sales cycles. A pretty video is useless if it doesn’t clearly explain why your software saves them money.
- Versatility: Can they handle both static and dynamic content? The best agencies can deliver a final video for your pricing page and shorter clips for LinkedIn social channels.
- Efficiency: In the fast-paced world of B2B, tight deadlines are common. Look for a partner with a quick turnaround who can deliver without compromising quality.
- Full-Service Capability: From pre-production planning to post-production and video editing, the right agency handles the end-to-end process. This allows your team to focus on strategy while they handle the filming.
- Scalability: Can they produce one hero video and 50 variations for dynamic content editing? Scalability is key for modern brand growth.
How We Chose the Agencies on This List (Methodology)
To create this list, we evaluated each company using five criteria:
- Portfolio Quality: The visual quality and clarity of recent B2B product videos.
- Client Reviews: Verified ratings to ensure they are a trusted production team.
- B2B Expertise: Proven success in driving sales for software and hardware brands.
- Service Range: Ability to handle live-action shoot, animation, and graphics.
- Reliability: Track record of meeting deadlines and staying on budget.
The Top 10 B2B Product Video Production Companies
| Company | Primary Focus | Ideal For | Locations Served |
| 1. LocalEyes | Premium B2B & SaaS Video | Enterprise & Growth Brands | Nationwide |
| 2. Vidico | SaaS Motion Graphics | Software Demos | Global |
| 3. Wyzowl | Animated Explainers | Fixed-Price Projects | Global |
| 4. Picturelab | Technical & Hardware Video | Silicon Valley Tech | National |
| 5. Umault | B2B Ads & Humor | Brand Awareness | National |
| 6. Switch Video | Animated & Live Action | Explaining Complex Tech | Global |
| 7. Explainify | Strategic Animation | Simplifying Value Props | Global |
| 8. Yans Media | 2D/3D Animation | SaaS Walkthroughs | Global |
| 9. Kasra Design | Boutique Animation | Custom Visual Styles | Global |
| 10. Kyro Digital | Startup Product Videos | Launching New Tech | California / Remote |
1. LocalEyes Video Production
Best for: Premium, “pain-free” product video production that drives revenue.
We might be biased, but at LocalEyes, we truly believe we offer the best balance of creative quality and strategic video marketing. We tell a story that connects with your audience. We position ourselves as “Video Marketing Experts” because we know that a B2B product video needs to do more than look good, it needs to explain ROI and drive sales.
Our production process is designed to be completely seamless for your marketing teams. We have amazing team members in every major city, giving us global coverage without the travel fees. Whether you need a sleek studio shoot for a new medical device or a customer testimonial video, we handle the end-to-end workflow. From pre-production strategy to post-production and editing, we ensure the final cut is perfect.
We also understand the need for dynamic content. We don’t just give you one long video, we can provide shorter cuts for social channels and rich-text element-compatible assets for your site. With over 500 5-star reviews, we are the trusted partner for brands like Microsoft and Amazon who need professional results without the headache.
Pricing: Custom quotes based on project scope (starts at ~$5,000).
2. Vidico
Best for: SaaS and Tech product videos.
Vidico specializes in the tech world. They understand that for a software company, the product is on a screen. They blend live action footage with high end motion graphics to create modern demos. They are experts at taking static content like screenshots and making them feel alive.
They are a top choice for startups and enterprise tech firms. Their video team knows how to highlight specific features without being boring. If you need a professional video that drives sign ups or downloads, Vidico’s strategy first approach works well.
Pricing: Mid-range, project-based.
3. Wyzowl
Best for: Animated product explainers and fixed pricing.
Wyzowl is known for clarity. If you need to explain a complex B2B service on a tight deadline, they are a reliable choice. Their fixed pricing model makes budgeting easier for marketing teams.
Their animation style is clean and effective. They use a structured, efficient process and are well suited for end-to-end explainer videos that live on your homepage and clearly state your value proposition.
Pricing: Fixed pricing packages.
4. Picturelab
Best for: Technical hardware and Silicon Valley tech.
Based near Silicon Valley, Picturelab excels at live action filming for hardware products. If you sell servers, medical devices, or robotics, you need a team that can shoot physical products beautifully.
They combine humor with technical accuracy and know how to make complex products feel exciting. They are a strong fit for companies that need to impress engineers and CTOs.
Pricing: Custom quotes.
5. Umault
Best for: B2B brand awareness and humor.
Umault believes B2B does not have to be boring. They specialize in ads rather than just demos. If you want content people actually share on LinkedIn, Umault is a strong choice.
Their concepts often involve humor and high production sketches. They are effective for building awareness and creating a distinct brand personality.
Pricing: Premium.
6. Switch Video
Best for: Explaining complex workflows.
Switch Video has refined the explainer format. They focus heavily on the script and visual metaphor. If your product is a complex backend solution, they know how to visualize it.
They offer both animation and live action and are known for reliable delivery and consistent quality. They work well with enterprise clients who need accuracy before the final cut goes live.
Pricing: Mid-to-high range.
7. Explainify
Best for: Strategic storytelling and simplification.
Explainify focuses on simplifying your message. They are a fit for B2B companies that struggle to explain what they do in under two minutes. Their pre production process emphasizes clarity.
They use 2D animation to break down complex ideas into short, punchy, educational videos. If you need to educate customers quickly, Explainify is a strong option.
Pricing: Custom quotes.
8. Yans Media
Best for: 2D/3D animation for SaaS.
Yans Media is known for high quality animation and a vibrant modern look. They are strong in SaaS and can handle 3D visualization to make software interfaces feel dynamic.
They are a good partner if you want a specific visual style beyond standard corporate animation. Their team is talented in illustration and motion design.
Pricing: Mid-range.
9. Kasra Design
Best for: Boutique, custom animation styles.
Kasra Design is an award winning boutique agency known for unique animation styles. They do not rely on templates. Visuals and characters are custom designed, which helps B2B brands stand out.
They can align visual details tightly with your brand guidelines and create a distinct look that feels premium and memorable.
Pricing: Custom quotes.
10. Kyro Digital
Best for: Startups and video marketing.
Kyro Digital focuses on growth stage startups and builds videos that aim to drive ROI quickly. They work fast and produce high energy content for ads and landing pages.
They are based in California but serve clients globally. If you need quick turnaround for a launch, Kyro is a solid option.
Pricing: Flexible and startup friendly.
Conclusion
Choosing the right partner for your product video production is critical. Whether you need a polished corporate video series from LocalEyes to impress enterprise buyers, or a technical hardware shoot from Picturelab, the goal is the same: clarity and conversion.
Ready to create videos that actually drive business results?
Start with the team that makes the end-to-end process painless and the results award-winning. At LocalEyes, we are ready to help you tell your story.
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FAQs
Why do I need a professional product video?
A professional video builds trust. In B2B, low quality video implies a low quality product. A high quality video project demonstrates that you are a serious player in your industry.
How much does a B2B product video cost?
Pricing varies, but a professional B2B product video typically ranges from $5,000 to $25,000 depending on complexity. Animation and post production needs can affect the final price.
How long does the production process take?
Typically, a production process takes 4 to 6 weeks from kickoff to final cut. However, agencies like LocalEyes can often accommodate a tight deadline if needed.
Can you make shorter clips for social media?
Yes, most agencies can provide dynamic content editing to create shorter clips for social channels like LinkedIn or Instagram from the main footage.
Do I need to provide the script?
No, a full service production company will handle the concept and scripting during the pre production phase, though they will need your input on key messaging.
Founder at LocalEyes Video Production | Inc. 5000 CEO | Emmy Award Winning Producer
