YouTube is a place with around 64 million creators, each having their own type of content. These contents can’t be promoted solely on that platform, as not everyone is aware and a regular user of YouTube all the time. So, you can promote the videos outside YouTube, in different ways.
So, how do you promote YouTube videos? You can go to different marketing channels like social media platforms such as Facebook, Instagram, etc., and promote your videos accordingly. Besides, optimizing SEO, accessing ads on social media and Google, and even collaborating with other content creators can be a good way to uplift your content among people.
Your ultimate goal should be to make the best promotion of your video. Do whatever it takes within your limit to reach out to the people.
| Promoting YouTube Videos – Rather than being confined to YouTube only, promoting YouTube videos on other platforms brings more viewers. This in the long term will be beneficial. – Collaboration and Influencers’ impact in promoting YouTube content is massive. – Online communities like forums, Reddit, etc. have highly engaging threads for good video promotion. – Paid advertising in Google ads and social media ads will give a glimpse of your content to the people. – SEO optimization will take your video up at the SERP and among the related/suggested content. – Cross-promoting your video through end screens and cards in the relevant and other videos can brief the video more to the users. |
10 Ways to Promote Your YouTube Videos
After uploading your video on YouTube, the video won’t just spread and become popular by default. You have to work on promoting the video further to the audiences, who are your potential viewers.
Certain platforms and criteria prevail through which you can complete the mission fair and square. Acknowledge them from below;
1. Social Media Platforms
Facebook is the best place to promote your YouTube video. With over 2.9 billion monthly active users, Facebook has more engagement of people than other social media platforms.
You can well promote your YouTube video there through engaging posts. Moreover, making engaging posts and promoting your YouTube video in Facebook groups can be a good strategy as well.
Instagram is a good place to share video snippets of your YouTube content. If you can raise the enthusiasm and eagerness to watch the content through such short snippets, you’ll have good traffic on your YouTube channel.
IGTV came into being an innovation by Instagram. You can put a good part of your main YouTube content in the IGTV and promote it to viewers of Instagram.
Stories and reels are always going on on Instagram. People love to watch these shorts through their quick glimpses and putting a bit of your YouTube video can create an ecstasy among the viewers to watch it wholly.
Twitter is all about posts, which are called tweets. Photos and videos are mostly based on what you write there. To promote your video on Twitter, you have to think of a perfect hook to grab the users’ attention there.
Also, hashtags are important. Putting on relevant hashtags with your YouTube video links and clips will promote it to everyone going on to the hashtag.
You’ll mostly find professional and disciplined line people on LinkedIn. So, your promotion has to be according to that. Professional content on LinkedIn gets more engagement as it serves the purpose of being there.
For usual content, you can bring it to the point of promoting it professionally in industry groups and connecting with like-minded professionals. The approach has to be straightforward and the tone of promotion should be decent and formal, at least in LinkedIn.
2. Collaborations and Influencers
Collaborations
Cross-collaboration of the content can be an amazing stunt to promote our video.
Two different videos in two different creator’s channels can well attract additional viewers, maybe potential subscribers.
Sometimes, the description section of a video can be a good medium to promote your content. The other YouTuber writes or refers your channel or video there and people reach you through that.
Being present in the videos of other YouTubers can bring a good impression and acknowledgment of your channel to the audience. People see you live, know about you in real, and get connected with your channel.
Promotion can be well effective in this manner.
Influencer Marketing
Influencers do have a huge follower base and regular engagements on various social media platforms. You can promote your video through them.
The influencers can merge in promoting your video in their content be it posts, reels, videos, or any other ways.
Moreover, you can bring the influencer itself into the video to highlight the presence to the viewers. People will acknowledge your content through the influencer’s presence in big numbers.
3. Email Marketing
Newsletter
Sharing video links through the newsletter to your subscribers can be a good way to promote your video content. As soon as you publish new content, the subscribers will get a notification and will get to know about it.
Moreover, you can reach out to potential subscribers through newsletter campaigning. You might need the help of other YouTubers here, a collaboration will work.
Also, when you become big, the YouTube algorithm will suggest your content to people with similar interests.
Email Campaigns
Email campaigning will allow users to know more about your content. It is a marketing approach, by which you promote your video. Brands do this to sell their products and connect to their potential customers.
Here, you embed or connect your video somehow in the video. You let the receiver know about your content here.
Besides your video, you uphold the context and uplift the topic of the video. People read what they’ll watch first and then go on to watch your video.
4. Blogs and Websites
Embed Videos
You can promote or market your videos on blogs and websites. For that, you just need to embed your videos in relevant sections of the blogs.
People reading relevant content will acknowledge the topic and your video will work as a cherry on top.
Such interest will lead to them watching your video, and you might get a subscriber there.
In this way, many readers will acknowledge your content and will be in your den, i.e., be your subscribers.
Guest Blogging
Write up a about your video.
Yes, write about it and publish it to another website as a guest publisher. Visitors to that website might notice your content if it is relevant to their search and read the blog.
This blog should contain your embedded video that will direct the visitor to your channel and video on YouTube. If the video is qualityful, there will hardly be any miss of a watch of the content.
5. Online Communities
Forums
You have to put on a good effort here; maybe as a team or individually. Promoting YouTube videos on forums can be effective.
This is a place where people seek discussions and discussions only. Be it of any issue, a problem, a solution, a potential solution, and whatnot, people engage highly here.
Find a thread relating to your video. Indulging in the discussion and engaging the link there will put a good impression on your opinion.
Putting on a link to the relevant video will direct the audience to the video through their discussions. You’re getting a good engagement regarding the topic and your video will be working as a reference to base you up there.
To promote your video on Reddit, search about the topic in the subreddit search bar. Find all the relevant topics there, don’t miss the one with the barest of relevancy.
Choose a couple of Reddit pages and read the rules properly. Many pages don’t allow video promotions there, so you might be in some sort of complications if you’re looking to do that there.
Finding the proper page and place, post the link of your video with a proper title and caption.
Let the visitors know what you’re posting there or what the video is all about. With a lucrative title and description, you can have good engagement from the Reddit users in your post, which will take them to our video.
6. Paid Advertising
Google Ads
Google ads enable you a superb way of reaching your targeted audiences. The algorithm is built such that your video will be displayed in the form of an ad to the sites and sections where customers having similar targets engage.
This will promote your video content to your specific audiences through their searches and findings. Popping up in front of them will give them an option to watch the video. Thus, you have a viewer there.
The best thing about the feature is that the video will go to the viewers who are searching topic regarding this video. No possibility for the audience to skip or go ahead with it frequently as they’re searching for that type of content specifically.
The ad paves your video to the specific viewers and gives you a chance to impress them.
Social Media Ads
Social media like Facebook, Instagram, TikTok, etc. now have advertisement features. You can promote your content in the form of ads amid a video on those platforms.
Including your video amid other videos through social media, ads can be effective. Viewers watch a glimpse of your YouTube video as ads on these platforms, and they get about it accordingly. In this way, your content will pop up in different videos in front of your target audience.
7. SEO Optimization
Video Titles
Having an attractive video title is very important. Firstly, the relevancy of the title will take the video in a group of all the related and relevant topics of the content.
People search for anything related to the topic, your video will come up in the queue or maybe in the front.
Secondly, a good title will attract the audience more. Putting something interesting or trendy in the title will catch the attention of the audience.
Hardly scroll down something that creates an ecstasy in them. You get a viewer there.
Descriptions
Putting on a good video description for your video will give a detailed view of your content. People seek to know the context and background of the video in the description section.
One acknowledging that, they learn about your channel or the type of video you make.
Further, description enables the path to introduce certain stuff like any background music in the video, some affiliate links, credit sections, and whatnot. People can know more about the video and content through these elements.
Tags
Tags roam around the platform carrying specific topics in them. Once people search for a specific keyword, the contents carrying the tag will come in front. In this manner, the tags bring your content to your target audience whenever they want to see such content.
8. Cross-Promote
YouTube End Screens
End-screen directives work well. It works on the last 5-20 seconds of the video, where you interact with the viewers regarding your content, channels, and other stuff. The viewers will get an idea about your other content as well, and might even see one.
You can promote 4 contents at a time on your end screen. The videos will be linked to the thumbnail of the promoted and featured video.
In this manner, you are promoting other relevant or irrelevant content of your channel to the viewers. This in turn gains a good number of subscribers to your channel, who will engage further in your channel’s videos.
Cards
YouTube cards pop up on the upper right panel of the video frame. It consists of a small description or a hint as to what the video is about.
Image Source: wistia.com
A small white circle with “i” in the middle carries the card. It generally denotes a certain call to action regarding the content for a further approach to the video.
9. Content Repurposing
Short Clips
Youtube now has an amazing reputation for having short clips, known as “Youtube Shorts”. Create a short clip from your entire video, cutting an exciting and enthusiastic one part. Make a separate short video clip within 60 seconds and upload it.
People watching that video will be eager to know the full context. Write about the destination of the full video, you’ll see an increase given your content drastically there.
Transcriptions
Transcripting your video can be a good technique. Many viewers might not be able to listen to your video depending on certain situations, whereas some might not even catch certain parts of the video verbally. Transcription will favor and help the viewers there.
Whatever is quoted in the video will be presented in a descriptive form in the description. It’s like dialogue writing, displaying what’s going on in which part or minute of the video.
10. Engage with Your Audience
Comments
Your viewers will be more loveable and grateful to you when you respond to them. Replying to their comments is the only way to do so. Follow up on what the viewers are writing and suggesting for the content.
Respond by maintaining decorum and showing grateful appreciation. It will create a good image of your channel for the viewers.
Live Streams
You can interact live with your viewers through live streaming. Viewers comments, and you respond accordingly on the video. There are no delays in the interaction, enabling a live connection and conversation with your viewers.
There, your viewers can write what they expect from you, might ask for your plan, and whatnot. Your response will seal a vibe of the importance of them to you. This creates a good image of your channel and personality towards the viewers. Promotion of your video as well as your content goes up there.
LocalEyes To The Rescue!
We at LocalEyes understand your struggle. We make sure that you don’t have to worry about making an awesome YouTube video. A collection of superb videos lies on the collection of LocalEyes YouTube channel. Promotion of these videos also stood up to the mark for the clients.
So, we are here waiting to make the best video for you. You’re just a knock away from accessing the best YouTube content and its promotion throughout the marketing channels.
Frequently Asked Questions
The best social media platforms to promote YouTube videos are Facebook, Instagram, Twitter, LinkedIn, and Pinterest. A good engagement of people is usually seen in these platforms, which makes them stand out as good promotion platforms.
Collaborating helps in exposing content to new audiences and helps to attain potential subscribers. Viewers of other videos and channels can be marketed about your video through collaborations.
SEO is important for YouTube videos to rank up the search engine among the other relevant videos and searched keywords. Video content with good SEO optimization will have better chances of coming in front with the same searched keyword by viewers.
Paid advertising will bring your content amid the ad duration of a video on social media. Viewers watching that video will experience a popup of your content as ads and will acknowledge your content there. You might get viewers and subscribers in this way from the targeted audience.
Founder at LocalEyes Video Production | Inc. 5000 CEO | Emmy Award Winning Producer
