How to Make a Short Video? – Experts Guide

With the advent of short videos on social networks, 75% of people have been seen preferring all sorts of marketing, be it as a viewer or a seller. 

96% of them always choose short videos as their preferred adaption. 

You can see how amazingly this form is blooming day by day. Short-form video content is both a professional and casual choice. However, you have to know how to make one. 

Make sure it’s short, and keep the type of video uplifting. With proper edits and sound implementation, you can make your video perfectly. So, how to make a short video? 

Let’s find out.

Explainer – Animation: Zepl

Key Takeaways: How Do You Make a Powerful Short Video?

Keep the hook strongly at the beginning Make a superb edit with good cut scenes, transitions, and motion Implement a good contrast and texture in the video Use amazing and trendy music in the background Make the video short, precise, and quick to understand the main topic Ensure proper keywords, hashtags, and important captions

Let’s Know Short Form Video Trends

As short videos are getting viral and trendy nowadays, there are some of the most catchy and popular forms. 

Let’s find out a few of them:

• Micro-Learning

These are just some short learning videos, portraying things that take hours to understand in a few minutes or seconds. Yes, these don’t cover the whole topic, but the glimpse and zest they create are right at the top now. People have been loving them. 

• Influencer Campaign

Influencers campaigning brands, products, and other things in short videos are amazing. 70% of the brands are now trying to conquer the strategy rather than making a separate place of content. The audience of such celebrities and influencers seems to be more into such content and adaptation. 

• Content Creation

Content creation in short videos has become very trendy. People watch short videos more than the longer ones. More than 50% of audiences prefer to watch the shorter versions and then ponder on the longer ones. 

• Advertisements

93% of marketers now prefer to preach their brands through short videos. So, the ads are getting shorter having more engagement from the users. As these come in repetitive forms, the videos are elevating up. 

• Kids Content

One of the biggest sectors of short videos is conquered by the kids. Children (10 years old or less) prefer their content to come in a precise manner. When the hook gets connected once, it’s tough for them to get aloof from it. 

Short Videos in Facebook, TikTok, YouTube, and Instagram Stats

Platforms	Consumers (In numbers daily)	Hours Spent (In numbers daily)
Facebook	500 million	100 million
TikTok	1 billion	500 million
YouTube	70 billion	1 billion
Instagram	100 million	17.6 million

 

A Brief Discussion On How to Make a Short Video

Short videos are blooming day by day. Everywhere you see them in social media, they’re making a predominant place in the feed. But to acquire that place, you have to make a good one first. Otherwise, it won’t stand to the people. 

How to Make Short Video for Social Media (Different Platform-Wise)

Social media is the most significant and very active platform for short video engagement. Right now, the number of users of social media is huge. So, you have to ensure that your video is up to the mark to gain the viewer’s attention and satisfaction. 

For different social media, the short video concept can be different. Most of them work in the same way on all the platforms. However, making them specific could enrich your video quality. 

Let’s take a good look at how to make them. 

How To Make A Short Video On YouTube?

Just like all other platforms, YouTube has its audience.  specialty to portray the videos. Its shorts section is amazing, more like it pops up every time you enter the website or app. 

So, you have a good opportunity to make your content engaged here How? 

1. When you enter the YouTube app, you’ll see a “+” icon at the bottom center. Tapping the icon, you’ll be directed to open your video camera. There you’ll be taken to the “Create Short” segment. 
2. Tapping on the “Create Short” segment, you’ll be asked to give the microphone and camera access. Once you enable them, you’re ready to make a short video. 
3. You can set the time of the short video in the upper right-hand corner. It will direct you to make a video from 15 seconds up to 60 seconds. 
4. Now, there are two options; upload a video after it or upload a pre-recorded video. If you want to upload a video after recording it with the camera, just click on the middle icon and start recording. 

If you want to upload a pre-recorded or downloaded video, you’ll get them availed at the bottom left of your screen. There, select the video and upload it accordingly. Make sure, it is 60 seconds or less. 

You can also make a YouTube short from the existing YouTube video as well. 

Here is the way to do so:

1. Select a video you want to cut and make the short. Go to the options and you’ll see one saying “Create” button. 
2. There’s another option saying “cut” or create a “sound”. Selecting the “sound” option, you’ll be directed to record your audio. “Cut” will keep the audio of the main video as it is and will modify your video accordingly. 
3. Then, select the “next” option and further when you’re ready to publish it. Lastly, when you’re done, you’ll be directed to the “Upload Short”. Here, you’re done with everything. 

How to Make Short Videos on Instagram?

Instagram is the best platform for brand promotion by the influencers. They’re making millions of dollars just by promoting brands, products, places, and whatnot. Now, short videos have become one of the best adaptions to elevate the task to the next level. 

So, that better be a good and influencing one. It’s to make a short on Instagram. Just follow some simple steps. 

1. Open the Instagram app and go to the plus icon at the top left corner of the screen. 
2. Tap the “reels” option there. Reels are the short video on Instagram, they’re the same thing. 
3. Go on to make the recording by tapping the circular record button there. Here, you’re getting a bit of extended time to record which is 90 seconds. You can even add music or background music to your video, and adjust the volume of the actual recorded or edited video there.
4. After completing the video, you can also add effects and all there. 
5. Once you’re done with everything, tap the  “next” button and click the “share” button to share it on Instagram. You can add captions to the video if you want there. 

Just like the YouTube shorts, you can also upload pre-recorded videos on Instagram as well. 

1. Tap the “+” icon at the top left. There, press the gallery icon on the bottom left corner. 
2. You’ll see your videos there and when selecting the desired one, you’ll be accessed to edit the video. 
3. Just as you knew about above, you can edit the sound, imply filters, and add captions and all in the video accordingly. 

How To Make Short Videos For TikTok?

Making videos in TikTok has become one of the most highly spread phenomenon recently. The concept of short videos became quite popular and encouraging through TikTok. So, you can consider this as the main source of giving the breakthrough to the short videos or reels. 

Now, making short videos on TikTok is simple. Let’s see how we can do that. 

1. Open the TikTok app and click the “+” icon on the screen. There are options of videos you’d like to make like react video, duet video, or a simple video. 
2. Choosing your desired one, you can go on to record the video as needed. 
3. As it is a short video, you better keep it short and precise within 60 seconds. 
4. Recording your video, you can add filters, effects, editing, stickers, motions, etc. TikTok is an amazing platform for such edits, so proceed with the ones you want and like. 
5. After completing the video, tap the next button. Meanwhile, add captions and other relevant information to the video. Finally, upload it. 

To add an existing or pre-recorded video, you just simply need to:

1. Tap the “+” icon on the screen and proceed to select any video that you have on your device. 
2. Apply your desired filter or other effects on the video. You can even adjust the volume of the video and/or add music dedicated to the app by default. 
3. After completing everything, just go on to proceed with uploading it accordingly. 

How To Make Short Videos On Facebook?

TikTok has created the concept of short videos and reels, Instagram used it as one of their most favorable means of marketing, and YouTube is gaining extra views through it. However, Facebook has the highest engagement and viewers on short videos among all the platforms. 

Facebook, a platform with so many users will take your videos considerably. And shorts stand well up to the expectation. So, how to make one?

1. Open the Facebook app and you’ll see an option saying “
   Create reel” right at the middle top of the screen. Press it and you’ll be taken to the camera access permission. 
2. Granting the camera and audio permission, you can record videos accordingly just like other platforms. 
3. Press on the circle and start your recording. Here, you can record up to 90 seconds. If you have a pre-recorded video, just select it instead of recording a new one from the gallery choosing option. 
4. Once you’re done recording, you can add text, effects, audio, and music. to the video. In short, you can make an edit on your own within the platform. 
5. Once it’s done, write a short description of your video. It’ll bring you more audience owing to the subject matter of the video. Also, using hashtags for a good engagement is holistic as well. 
6. Choose the audience you want to make the video for. If your target is for the highest engagement, set it to public. Or else, you can keep it like accordingly. 
7. After doing everything, tap on the share button to publish it. 

How to Make Professional Short Videos?

Apart from all your purposes, sometimes professionalism comes well into account. If you’re to go for a specific target and purpose, you have to make your video professionally. 

Yes, short videos can also be professional like the ones you make normally. Once you grab that objective, you’ll be just away from being a regular conqueror of people’s feeds. So, let’s see how to make professional short videos. 

• Make a Solid Plan

Planning your content means you have to choose and set your goals, purpose, timing, and characters. One of the most important things is to define your audience. 

If its a content for everyone out there, it might not be a great plan. Every content should have a specific audience. For a specific genre, you need to make sure it gets well reached and accepted by the audience perfectly. 

• Choose the Perfect Software

Yes, you can make a normal video via social media platforms, but to excel in it, you might need some dedicated software. Adobe series is an amazing one along with Da Vinci and others. For phones, you can have inshots, adobe apps, and others with a similar purpose. 

If you’re not willing to take the burden or pain here, find LocalEyes here. 

• Shoot and Edit Your Video Well

If you’re making a shoot for the video, make it nicely. Uphold the angles well, and keep things visible and clear. Don’t keep anything unclear or incomplete to the viewers here. 

Editing will sum up your whole video well. Make sure to make the cut, trim, add, insert, and all other required things here flawlessly. 

Even if you’re making a pre-shoot or an existing video, you can always edit it to make it your desirable one. 

• Final Touch

Your professional video shouldn’t be something casual or a go-to one. There should be a touch of a good hand on it that’ll create a good space in the minds of the viewers. 

As long as you can create a zest and anxiousness in the minds of the viewers, you’re winning the race. As it’s a short video, you’ll be generating multiple views from a single viewer anyway. 

How Do You Make A Short Video Go Viral?

Making your content viral will make it more accepted to your audiences. Going further, it will create a good zest to outside your audiences as well. 

You see memes and other viral topics nowadays which are not your kind of topic, but you still see them. Again you see the same video shared by a huge portion of your surroundings again and again. These are viral topics.

 

To make your shorts go viral, you can also go with: 

Step 1: Start with The Hook

Place the hook right at the start. It will gain more and more engagements and viewers will go further in the video. 

Step 2: Edit Like a Pro

Make a superb editing. Once you make good editing, the viewers gonna get jawed here. Don’t figure much, LocalEyes is here just like mentioned earlier. 

Step 3: Set Keywords and Hashtags

While you’re uploading a video, make sure to implement the trendy keywords and topics in the caption. So, once the audiences search for the topic or relevant things to that topic, the video will pop up by default. Hashtags also play an important role in all the social media algorithms. 

Step 4: Insert a Good Music

Music plays an important role. It can be a trendy song to put on the video or a catchy and classy song to make it go further, anything that suits your video. There is a time when the viewers view your video just for the song. On one hand, you’re making the song go up, on the other hand, you’re gaining the views. 

Step 5: Make It An All Favorable

Your content should be such that it gets better with every share and spread. Once someone in your list shares the content, it should create a similar enthusiasm to the others as well. 

Helpful AI Integration For Making Short Videos 

AI integration has become a dominating factor recently. We’re enlisting some here, you can get good outputs from them. 

• Pictory

Pictory enables one to shorten and make a good video from a longer one. You just need to upload the video, the software will do its trick then. The tool will generate the engaging segments from the video, merge them, and present you with a shorter one. You just need to set the time of the video, the rest will be taken care of. 

• Clip Creator

Certainly one of the AI video generators for beginners right now. You just need to choose the template or your video, the rest edits, captions, and other things will be implemented there. 

• Synthesia

With Synthesia, you are creating customized Ai characters to represent your brand, product, or content. You can even put your or your friend’s pic as the module there. Everything as per instruction will be generated, starting from the narration to the editing and music. 

A Few of The Best Short Form Video Examples

1. Decibullz – Commercial
2. CCA Commercial #2
3. Acuity Optical – Commercial
4. Brand Commercial: Blue Sky
5. Product Video: Marshall Electronics – CV380 & CV420

Frequently Asked Questions (FAQs)

1. Are Short Videos Better?

For engagement and repetitive views, short videos are better and gain higher engagement than longer videos. To the viewers, short videos portray only the portion they want to see. As it takes a short duration of time, they can view it more than once frequently.

2. How Do You Write A Short Video?

To write a short video, you have to create a powerful beginning at first, that will bring all the zest and attention of the viewers. Gradually, go on with the subject matter of your content keeping the main focus and character upheld. 

3. How Do You Make A Short Video For Beginners?

For the beginners, always try to keep the video short and precise. With that in mind, shoot your video accordingly and try to make simple edits using software like Inshot, picsart, etc. Choose a good music to put in the background, and upload it to your platforms. Produce more and more videos, take public feedback, and implement them.