How To Create A Tech Company Video That Resonates With Innovators?

If you look into any sector, you will see that one sector that undergoes the most transformation is tech companies. Their way of communicating is ideas. These ideas should be new, creative, and, above all, easy to understand.

Now, what is the most effective way to convey these ideas? The answer is simple: videos. 

Videos were able to help 90% of marketers achieve their goals.

If we talk about tech innovators, are they attracted to the video content that others are creating? The numbers are very low. 

To catch their undivided attention, your video has to be simple yet full of depth. Your goal should be to create engaging videos for tech innovators that speak directly to their innovative spirits. 

That means the videos have to have a:

• Strong story
• Be clear and concise
• Present a new concept
• Provide relatable examples and
• Be visually appealing

A Quick Sum-up about How to Create a Tech Company Video Step 1: Understanding the tech innovators’ vision Step 2: Coming up with a clear aim for the tech video Step 3: Create a story that hooked the innovators in the first few minutes Step 4: Using visual elements to highlight the main message Step 5: Make the tone professional and tech-centric  Step 6: Give relatable examples of real cases Step 7: Provide clarity in CTA a part Step 8: Optimize the video for SEO

Understanding Innovators in the Tech Space

Your main audience here is the innovators. Understanding the characteristics of tech innovators is the first step to creating compelling video content. Innovators are the kinetic energy behind technological advancements, molding the industry’s future. 

They have: 

• Forward-thinking mindset
• Willingness to experiment with new technologies and trends
• Courage to take challenges and make new pathways for innovation and growth
• Interest in constantly improving existing products and services
• Curiosity to learn and explore new ideas.

Why Are Innovators Crucial to the Success of a Tech Company?

Tech companies need innovators on their side. Their success relies on the participation of tech innovators in various ways. 

Here are a few reasons why we are saying this:

1. Influencers in Tech Trends

Whenever a new technology is introduced, innovators are the frontrunners of those trends. Their opinions and adoption behaviors toward emerging trends create market value. They have the power to finance the tech ecosystem. Working with them means positioning your brand at the forefront of industry developments.

2. Early Adopters of New Technology

Engaging with innovators makes it 100 times easier for tech companies to gain insights into market needs and preferences. Since innovators are the first to adopt new technologies, their valuable feedback is essential for companies to identify potential issues before they become widespread.

Key Insight: Appeal to Innovators Mindset → Showcasing how your technology can solve real-world problems → Use storytelling techniques to create curiosity for explorations → Invite the innovators to see your brand as a partner in their journey

Setting Clear Goals for Your Tech Video

If you don’t have a clear aim, the idea and the purpose will both get cluttered. Only when you successfully capture the intent behind your video can you engage your innovators. So, make the message in a way that cuts through the noise. 

Define Your Video Purpose:

1. Product Launch: 

Let’s say you are selling a new product. Your focus should be on how it addresses specific pain points and how it is better than the existing solutions.  Sheds light on innovative features that make the product better than others.
Something like this-

2. Brand Positioning: 

Present your video as if it were already a technology leader. Your company’s vision, values, and commitment to innovations should be showcased throughout. 

Take inspiration from this brand video-

• Check Out How To Create A Product Video. – The Ultimate Step-by-step Guide

Determining Key Messages

1. Highlights how your technology aligns with future trends
2. Show off how your concept is future-forward
3. Highlights specific obstacles your audiences face and how your brand is solving such issues
4. Flaunt your work in technology advancement to differentiate yourself from competitors

Understanding Your Audience Expectations

Innovators expect tech videos to provide:

1. The company’s expertise and knowledge
2. Practical advice and tips that work
3. Relatable examples from the real world on how your technology can benefit others

Pro Tip: One quick way to resonate with innovators is to frame your video around how your technology solves critical problems or offers a unique advantage. This will give a glimpse of how your company is progressing regarding ideas.

Crafting a Narrative that Appeals to Innovators

Stories are a great way to hook someone and quench their thirst for curiosity. Half the work is done here if you can somehow strum the strings of innovators’ curiosity with your narrative. The video you will create will be not just informative but also inspiring. 

Do these narratives for tech innovators:

1. Focus on Innovation-Driven Storytelling

• Show them the real-world application of your technology. Demonstrate how it breaks traditional models or improves existing processes with greater results. For example, show them customers’ testimonials where the user shared their experiences. 
• Engaging tech storytelling about how your brand has driven significant improvements, cut costs, or increased user satisfaction will provide a relatable context for innovators. 

2. Keep the Messaging Aspirational and Future-Oriented

Innovators are suckers for futuristic innovation. The more your message represents your vision for tomorrow, the more the innovators will grow interested in your company. Paint a picture of your technology to solve future challenges and create opportunities. Encourage innovators to be part of this future-driven journey.

What Else You Can Add to Your Narrative?

Key Tip: Showcase Your Technology’s Future Potential Innovators are always looking for the “next big thing.” So, add the future potential of your technology and how it can develop the industry. Tell them all the possibilities that your company can unlock.

Highlighting Innovation with Visuals

Visuals make boring text exciting and fun to read. It can even simplify complex ideas into understandable bits. 

When you thoughtfully craft a video that simplifies intricate technologies without sacrificing depth, it will hook your audiences and innovators.

Use Animation, Motion Graphics, and Data Visualizations 

Animation	Use animation to illustrate complicated processes or concepts that might be hard to convey through static images. It will easily define the technological parts in digestible formats.
Motion Graphics	Try using motion graphics to highlight your tech’s key features. You can animate data flow or user interaction to portray how your solution works for them.
Data Visualizations	Incorporate graphs, charts, and infographics to present data clearly and effectively. Visualizing the trends and statistics will enhance the credibility of your message.

Incorporate Product Demos or Futuristic Representations

1. Product Demos: Show your technology in action through live demonstration. It will give innovators a firsthand look at your product. This way, they will know the value of your products.

• Watch this as an example-

2. Futuristic Representations: Use visually striking futuristic scenarios where your technology is implemented. It can exhibit potential future applications or benefits, helping innovators envision the long-term impact of your solutions.

Pro Tip: Reflect the Tech-Forward Nature of Your Brand Make sure the video reflects your brand’s tech-forward nature to innovators. Blend modern design elements, vibrant colors, and futuristic imagery to create a visually stunning and memorable experience.

Maintaining a Tech-Focused, Professional Tone

If your goal is to engage with tech innovators as much as possible, then learn to have a professional and approachable tone. Your message should have both of these to resonate with innovators and audiences. It will make your brand a trusted authority in the tech space.

Balancing Technical Jargon with Clarity

1. Strategic Use of Jargon: Although your audience has a good grip on technical language, overusing jargon can distract them. Choose key terms or break down complex technical terms to ensure everyone understands. Give them clear and concise explanations. 
2. Accessible Language: Use simple explanations to make complicated ideas understandable.  This type of approach opens the gate for a broader audience. It will be helpful for those who may not have deep technical expertise but are curious about innovation.

Using Authoritative Language

• Use strong verbs to convey your message effectively.
• Avoid using phrases like might, could, or maybe that can weaken your message.
• Talk in confident and assertive language to establish your brand as a leader in the tech industry. 
• Reference industry standards, research, or influential figures in your content.

Maintaining a Visionary Yet Grounded Tone

• Show off the tangible benefits that your technology can offer.
• Avoid making overly exaggerated claims that may not be realistic.
• Show how your technology can be applied in real-world scenarios 
• Encourages innovators to see the value in your solutions.

Incorporating Real-World Use Cases and Case Studies

Innovators aren’t here for the talk. They want to see the results. When you incorporate real-world use cases and case studies into your tech video, it works as evidence of your technology’s effectiveness.
Here are some real-life examples of tech companies that use case studies in their marketing strategy to show the proven success and outcomes:

1. Salesforce

Case Study: American Express

• Impact: American Express used Salesforce’s Customer 360 platform to level up their customer experiences. They had integrated data across all platforms and improved customer service in greater numbers by 20%. It has given them unbelievable sales conversion rates.
• Details: The entire case study is based on specific metrics and outcomes. It gives a clear overview of how Salesforce’s solutions transformed American Express’s operations.

2. Microsoft

Case Study: Volkswagen

• Impact: Volkswagen collaborated with Microsoft to create a cloud-based platform for connected vehicles. They wanted to improve real-time data processing. Their motive was to enhance the driving experience twice as much as before.
• Evidence: The case study highlighted each detail of how this collaboration has the potential to innovate the automotive industry. It showcased specific tech applications and benefits.

These examples are the prime reasons why you use real-world use cases and success stories to attract credibility and potential customers to your company. 

Incorporating Calls-to-Action That Inspire Innovators

Adding a call to action is another essential step in the video-making steps. After engaging your tech innovators, you have to give them to take the next step. Here is how you can incorporate CTA’s to drive action and build connections.

Use CTAs That Promote Curiosity, Collaboration, or Deeper Engagement

1. Curiosity-driven CTAs: Format your CTAs to pique viewers’ interest. Use phrases like “Learn more about our groundbreaking AI capabilities” or “Explore how our solutions can transform your workflow.”
2. Collaboration-focused CTAs:  Invite innovators to learn more about your offerings and potential engagements. Use CTAs that say, “Join our innovation lab to co-create the future” or “Partner with us to develop cutting-edge solutions.” Use these to create partnership opportunities.
3. Engagement-oriented CTAs: Encourage views to learn more about your brands. Give them options to dive more deeply into your brand and its capabilities. Add “Request a demo to see our technology in action” or “Sign up for our beta program to be among the first to experience our latest innovation” to the end of the video. 

Offer Invitations to Early Access Programs, Innovation Labs, or Exclusive Demos

1. Offer early access programs to new products or features before publicly releasing them. 
2. Invite viewers to participate in innovation labs or workshops to collaborate with your expert team to develop fresh ideas.
3.  Offer personalized demos or presentations for your audience’s specific needs and interests.
4. Invite viewers to subscribe to your newsletter to receive updates on the latest tech news.
5. Encourage viewers to follow your company on social media to stay connected and engaged.

Optimizing Your Video for SEO

Video optimization for tech innovators is much needed to reach them on time. For better visibility and to attract more innovators, follow these best practices to improve your video.

• Relatable Reads: How to Promote Your Video with YouTube Ads?

Wrapping Up: Tech Company Videos And Innovators 

It’s time to take action. We’ve shared the secret to creating a tech company video that attracts innovators. It’s not easy, but if you follow these steps, you’ll see progress. You can also hire a production company like LocalEyes to help achieve your goals.

Frequently Asked Questions