Brand Video Production: Show Your Brand’s Story with Powerful Videos

Stats reveal that–

Most brands release up to 120 new videos a year. 

Among several video contents, what is it that makes yours stand out? 

Well, the only adjective you’re looking for is– POWERFUL. 

When sharing your story, it has to be strong enough to hit the dopamine level of your audience. Can you do that? How can you do that? 

You need some essential elements like–

• Clear message
• Interactive storytelling
• Emotional connection with people
• Compelling visuals
• Quality Music
• Unique concept
• Relatability 

All these can help make your brand story powerful and the content more effective. 

Key Takeaways: Brand Video Production

• Introduction to brand video production
• Benefits of brand video production
• How to create an efficient brand video
• How to choose the right video production team
• Common mistakes to avoid 
• How to measure success? 

What Is Brand Video Production?

Video production is a strategic technique revolving around video content. It involves four pieces or should we say 4Ps i.e.–

• Planning
• Producing
• Passing around
• Promoting 

As for the brands, it simply means producing and using videos to market your company— product— service— idea. 

So what’s the proper definition? 

Brand Video Production is a method where you— think, sketch out, plan, fix goals, set messages, shoot some footage, edit, produce, distribute, and promote video content for your brand. 

Producing a video has an individual phase for “Planning and development”, “Pre-production”, “Production”, “Post-production”, and “Marketing and Distribution”.

Such videos show off all the essential elements and good sides the brand can offer to attract viewers. These are: 

• Good script 
• Product or service highlights 
• Interactive storytelling
• Clear message
• Eye-catching graphics 
• Complementing sound or music 
• Colors 
• Right tone 
• Proper thumbnail 
• Optimization
• Call to action 

Brand videos are beyond “about just companies or products”. They tell your story and journey creatively to help you connect with your target people— at a personal level. The content works like a channel to make you reach people more than photos and texts. 

Types of Brand Videos

Explainer videos

Quick informative content. 

Explainer videos describe almost everything about your product or service. This means, how stuff works and its key benefits. 

Explanations can become boring sometimes. But the trick here is to infuse– fun and color while making it simple and easy to understand. 

Imagine your viewer is going through confusion. Your product pops up as a simple solution. With just one tap– everything changes, clearing all the haze. 

For instance– 

You may notice that most content is animated. That’s how you add fun. Explainers are usually 30 seconds to 3 minutes long. However, the ideal range is 60-90 seconds. 

They can be an efficient way to grab a broad range of your target people because stats say–

A whopping 96% watch explainer videos to understand a product more properly. [Source: Wyzowl, 2024]

Even brands think the same. About 97% of businesses find such content helpful for viewers to get a clearer picture of what they do. [Source: Forbes, 2024] 

Behind-the-Scenes Videos

It gives an interesting glimpse into something not usually accessible to the public. 

The behind-the-scenes brand video gives your viewers a peep at what’s behind the curtain of your company. This can be a perfect way to highlight your team’s hard work and dedication. The video may show—

• Your Team Efforts
• How Service Is Provided
• Product Creation
• Creative Process
• Corporate Culture and Beliefs 

Although there’s no fixed rule on length, the shorter— the better. Try to keep it around 1 to 4 minutes. 

Such videos are usually candid and thrilling. You can use them to connect with your people at an emotional level. Because the content lets viewers know “the true you”, it can make their buying experience more special.

If you wish to create a BTS tour video for your brand, try introducing the main stars behind the company– your team. 

Plus, the video can also have a shot of your brand’s daily operations and activities. 

All these help build transparency and trust with your potential consumers. Moreover, it gives them a sense of connection. 

Product Demos 

A quick video showing how your product works.

Product demos legit provide step-by-step demonstrations to educate potential customers. It helps them GET how your product solves their issues and makes life simpler.

The video may show someone trying to manage too many things at once. Your app appears there and assists them in organizing that stuff. You can show it most creatively– Like solving a Rubik’s Cube. 

This can be a good example–

Product demos shouldn’t be over 2 minutes. So, it’s better to simplify the methods. Then again, exceptions can happen depending on the product or service. 

A lot of people think that product videos give them more confidence when purchasing a product. At least 80% of them feel so. [Source: Wyzowl, 2024]

Product Launch Videos

Introduction of a new product to the market.

Product Launch video introduces the newest creation by the brand to the world. It talks about key features, benefits, and uses to educate the viewers. 

Such content creates excitement and anticipation. It’s because the video shows people why your new product is something they should have. 

Picture a countdown. 

The video teases glimpses of the new product— a sleek “eye phone”. It shows parts of the phone focusing on the cutting-edge features one at a time. As the countdown ends, the entire look of the product is revealed. This can leave them eager to get their hands on it.

You can go the opposite way. But it has to be creative. For example–

Product launch content should be around a minute. This works best to keep views hooked. 

Customer Testimonials 

Users expressing their experiences.

Customer testimonials show people’s journey or story with your product and successes with them. Such videos build trust. It’s because potential customers get to hear honest feedback from general people like them.

Because endorsement can sometimes look fake. So, testimonials work to convince the audience more efficiently. Let’s take a look at this content for example– 

Doesn’t it feel convincing? 

Imagine this: You have a happy client. They just appear on camera and tell content they are with your product. They further add how it helped them save time and improve their life. Their story will seem relatable to the viewers. The content may trigger them to think—

“Hmmm! If it worked for them, maybe it’ll work for me too.”

The best length for such content is around 1-2 minutes. It can be one client or several reviewing the product on video. Try to have at least 3 clients. 

Such content has helped several businesses get a boost of new clients. Stats even highlight that— testimonial videos on sales pages increase conversions by 80%. [Source: WiserNotify, 2023]

This is a testimonial of a client who did a testimonial through our video production company. 

5 Major Benefits of Brand Video Production

1. Elevated Engagement

Videos are a powerful tool to CAPTURE your target viewers. 

There has to be something in the brand video production that’ll trigger people to react. You can do that through visuals, storytelling, or emotional connection. 

The audience can be– 

• Customers: Existing and Potential
• Clients
• Investors
• Stakeholders 
• Partners
• Suppliers 

Be it a promotional or product launch, efficient content creates a dynamic and interactive experience. This results in engagement. 

2. Climb In Conversions

A good brand video works like a charm.

It’s because the content charms people to the point where they become your customers. This is what a conversion is. 

As we said, these videos create an emotional connection given that the video is–

• Interesting
• Informative 
• Inclusive 

These 3 adjectives make powerful videos that can grab viewers and convert them into customers. 

The strategy also plays a key role here. You have to produce efficient content and promote it properly. For instance– 

Adding brand videos to a landing page can shoot conversion up to 80%. (Source: SalesLion) 

It shows how powerful the video is. Just make sure the videos have these when showing your brand’s story– 

• Visual demo
• Credibility 
• Personalization 
• Professionalism
• Clear Call To Action

3. Soaring SEO 

Powerful videos that show your story can enhance your brand’s visibility. 

Such videos work to engage your audience for longer periods. Plus, they boost click-through rates. 

The big benefit is– your audience prefers watching something over reading texts or checking any image. 

So, make sure to incorporate videos in different channels. Google and other sites will do the rest to rank them high in SERP. 

A report once highlighted that– 

Video content is 50x more likely to get organic page ranks in Google searches than text or image. [Source: Vidico, 2024]

This shows that search engines are more partial to videos now. One instance is Nespresso. Their videos are ranking top on the front page. 

For that, you have to add the content to multiple channels. For instance–  YouTube, Facebook, TikTok, Vimeo, and Instagram. That’s how SEO works. 

This is because the audience prefers watching something over reading. So, when you incorporate videos, search engines will do the rest to rank the video high in SERP. 

All these help–

• Increase traffic
• Earn backlinks
• Increase dwell time
• Build more customers
• Grow business 

4. Raising Retention Rate

It’s both easy and hard to convince your audience. Your approach mainly determines that. 

The video must have all the things needed like– quality visuals, strong storytelling, a clear message, proper information, and key benefits. Plus, there should be smart marketing techniques too. 

All these can help you get loyal people. It means– increased conversions and repeat customers. This further boosts your business. 

As per the studies, 

Video messages have a 95% retention rate whereas text messages have only 10%. So, your brand video has to be effective.  

5. Boosted Brand Awareness 

Brand video production helps depict your brand’s— 

• Personality
• Culture
• Values
• Expertise

It gives your company the voice to communicate with your audience. That’s how you let people know about your existence and raise awareness. 

To grab their attention— your content should be interesting, clever, and informative. 

This will help make the content powerful which you can use to spark the connection. It can be an efficient way to turn brand curiosity into brand loyalty!

Note that you have to be extremely transparent about them when raising awareness. It’s because this transparency will work to build trust. 

Steps to Create an Effective Brand Video

Step 1: Define Your Brand’s Story

This means setting a narrative and tone that conveys your brand message. 

Ask yourself—

• What do you want your viewers to know about your brand? 
• What makes your brand unique?
• Why people should care?
• Do you want to inspire, motivate, or bring a smile to their face?

Identify the core message and then add all the elements accordingly. 

The best thing to do is to share something interesting that you have in your story. It can be– the journey itself, challenges, or any funny story related to your business. 

Here are some factors that you need to identify. These can help you come up with a narration and tone for your brand’s story–

• Core values
• Target audience 
• Brand personality

Tips: 

• Try to opt for an emotional and relatable angle
• Focus on a story or central theme
• Analyze competitor video

Step 2: Set Clear Objectives for the Video

Now list out all the goals you want to achieve. Try to narrow down and focus on essential ones. 

Make sure you set clear objectives as they will guide you throughout the process of producing content. Your goals can be—

• Raising awareness
• Increasing engagement on social media
• Driving sales and conversions 
• Improving recognition and branding 
• Enhancing visibility 

These objectives will help you fix elements your content should have. It also helps in picking the type of video. For example: 

Video Type	Purpose	Focus Point
Explainer	Educate audience	Clear message and simple tone
Brand story	Raise awareness	Powerful storytelling
Product demo	Exciting audience	Functions and key highlights
Product launch	Drive sales and conversions	Strong CTA

Step 3: Plan the Video Content

This is where the role of storyboarding comes in. 

Storyboarding is a tool that helps map out how the content will look visually— scene by scene. 

With this, you can ensure a proper flow of the content– something that makes sense. Plus, it helps each segment align with your story, message, and goals. 

But storyboarding is incomplete without scriptwriting. 

Make sure the script is ready for the video content. If there isn’t any, build one. 

Scriptwriting helps convey your message clearly. 

When forming a script, think about the style and tone that best represents your brand. Should it be–

• Serious
• Informative
• Playful 
• Humorous 
• Inspirational
• Uplifting 

These two factors help influence the efficiency of your brand video content. 

Let’s show with a table how they do that–

Tone	Video Style	Impact
Serious	Documentary	Builds credibility and emphasizes professionalism.
Playful	Animated	Attracts the audience, promotes creativity, and keeps it memorable.
Inspiring	Cinematic	Engages the viewers and creates an emotional connection.
Casual	Vlog	Engages the audience because it’s relatable and adds a personal touch.
Informative	How-to	Educates people with practical advice.

So, write a script according to the overall theme and ideas you have for your story. 

Step 4: Production Phase

This is where some actions happen.  

Want your brand to appear professional and trustworthy? Then make sure your brand video is powerful and high-quality. 

You can do that by having a team that uses top-notch equipment get a proper shot. These tools will work to enhance your story. 

Focus on key production elements like—

Equipment	Purpose
Professional-grade cameras	To capture crisp and vibrant shots
Premium lighting setups	To enhance the clarity and mood
Sturdy tripods and monopods	To ensure stable footage and shot
Dynamic boom and shotgun microphone	To get sharp audio quality, clear dialogues, and proper ambient sounds.

Moreover, the location of your video should also play a key role. 

It should match the tone and style of the content. Let’s give you a rough idea–

Location type	Tone
Nature, outdoor	Inspirational, relaxed, adventurous
Urban cityscape	Energetic and modern
Home setting	Warm and personal
Office	Formal and professional
Factory or Workshop	Industrious and hard-working
Creative studio or spots	Artistic and innovative

Step 5: Post Production 

Time to assemble and arrange all the shots. 

Editing the content ensures it has the right flow and pacing. 

The team here will implement different editing techniques to shape your content. They’ll– 

• Cut scenes
• Put transition between clips
• Add visuals or sound effects
• Delete unwanted noises
• Enhance ambient sound
• Increase voice clarity
• Adjust color grading, temperature, and other effects

All of these efforts are just to help your content and your brand story stand out. The team might use different video editing software to produce the content. 

For example– Final Cut Pro and Adobe Premier Pro 

Step 6: Distribution Strategy

Here, you need a solid distribution strategy to spread your brand story among people. 

Make sure to go with multiple channels as this enhances visibility. Some of the best brand video marketing platforms for your content are—

• YouTube
• Instagram
• Facebook
• Snapchat
• Tiktok
• LinkedIn
• Vimeo
• Twitter

Don’t forget to optimize your content. The more optimized it is, the higher the chances it’ll rank on platforms and search engines. 

For this, try out these guidelines—

Factor	What To Do
Video titles	Use relevant keywords. Keep the titles clear and concise– under 60 characters will be spot on.
Descriptions	Use primary and secondary keywords naturally. Provide a detailed summary of the corporate video. Add relevant links to your website and social media page.
Tags	Use a mix of broad and specific keywords
Metadata	Fill in all metadata fields. Video category, location, and license information.Add custom thumbnails with descriptive file names.

How to Choose the Right Video Production Partner

• Experience in Brand Storytelling
• Technical Expertise
• Portfolio Assessment
• Communication and Collaboration

Common Mistakes to Avoid in Brand Video Production

• Lack of planning 
• Lack of clear messaging 
• Inconsistent tone 
• Poor production quality 
• Overcomplicating the video with excessive branding 
• Taking videos without steady tripods and using shaky footage
• Shooting under poor lighting and loud background noise 
• Wrong call to action 
• Ignoring post-production details 
• Jump cut overuse
• Unnecessary elements and details
• Being too salesy 
• Poor storytelling 
• Not optimizing 

Measuring the Success of Your Brand Video

Key Metrics to Track

• Views
• Comments
• Shares
• Likes
• Watch time
• Conversion rates
• Engagement 

Analyzing Performance Data

Use these analytics tools to assess viewer behavior.

• Google Analytics
• YouTube Analytics
• Brandwatch
• Quantity 
• Vidyard

Case Studies 

Apple – “Welcome Home”

The video shows you how Apple devices seamlessly integrate into everyday life. This worked because of its relatability and personal stories. 

Result: 552k views 

Nike’s “Dream Crazy” campaign ft. Colin Kaepernick

This video content worked because of its powerful social message and personal storytelling.

Result: 25k views 

Frequently Asked Questions

Why Does Every Brand Need Video Production?

You’ll get to enjoy several perks of brand video production. Besides raising awareness, it catches potential customers, elevates engagement, levels up scopes of conversions, and improves customer retention. 

Just make sure it’s powerful so it connects well with people.