Create an Employer Branding Video That Attracts 34% More Applicants

Hiring struggle? Solved. 

Turn your job page into a film-like trailer with recruitment videos, employee testimonials, and corporate culture films. The only difference is it’s all real. 

We’re talking about employer branding video production. Such content boosts your company culture. It highlights your team, workplace, and the overall ambiance. 

Why make one? Because: 

“Job postings with videos earn 12% more VIEWS and 34% more APPLICATIONS.” [Source: CareerBuilder]

You need both factors if you’re planning to expand and strengthen your team. Those videos can help you get them. 

But what makes a video effective for employer branding?

Simple:

• Define goals and audience 
• Video shoot with real employees 
• Keep it unscripted and short, under 3 mins
• Edit properly and share it everywhere

Employer Branding Video

Let your past hires speak (to future hires) for your brand. 

Employer branding videos are short, engaging content that shows what it’s like to work at your company. 

More than a job ad, it’s a peek into your culture, values, team energy, and daily work life. 

[Image Source: Stories Incorporated]

Such videos go beyond job roles. They showcase your and your team’s story. 

The content typically presents: 

• Real employees
• Nice office spaces
• Team events
• Fun moments and 
• Perks like flexible hours or free snacks 

When job seekers watch it, they think, “Hey, I’d fit here.” 

These videos showcase the workplace culture and values. Basically, they show the real you. 

It makes your company human, relatable, and desirable. 

Result: you can attract candidates and potential workers more effectively. 

Big names like HubSpot and Airbnb are great at this. 

Purpose Of An Employer Branding Video

• Show what it’s like to work at your company
• Highlight company values, mission, and vision
• Attract top talent by building trust
• Improve internal pride and employee morale
• Share company culture in a visual and emotional way

Video Styles and Formats

Interview Style 

Real talk with team members builds trust.

Day-in-the-Life 

Follow someone through their workday. It feels personal.

Behind-the-Scenes 

Show what goes on when no one’s watching. People love it raw.

Narrated Tour 

Walkthrough of your office, culture, and workflow with voiceover.

Animated Explainer 

Explainers are great if your company is remote or still growing.

• Hiring soon? Call LocalEyes and start filming now!

Why Do Employer Branding Videos Matter?

Builds Trust & Credibility 

Trust makes people click APPLY. 

When viewers see real employees talk about their work, it feels genuine. An employer branding video does that. It shows how your team 

• Works
• Talks
• Laughs and 
• Solves problems

That raw, behind-the-scenes look makes people feel like they know the company already. It helps them trust you. 

Around 75% of candidates check an employer’s brand before applying for a job.

A good employer video gives them a peek inside the office. It answers all the queries a candidate may have and lets them see who you are.

This honesty builds trust. And since everything is real, this makes the workplace more believable. 

Improves Employee Performance & Growth

Proud teams perform better.

When employees see themselves in such content, it hits differently. This shows they matter. That makes them feel proud. And proud workers care more, perform better, and show up stronger.

This helps the team get more involved. And when employees are engaged, you can witness growth and profits.

Even stats say that companies with engaged teams see 18% higher productivity and 23% more profit.

That’s the benefit a good video can bring. 

Engaged employees also stay longer. Turnover drops by 21%, and absenteeism goes down by 78%.

Moreover, they’ll share the video with their friends and family- “Look, that’s my team.” Suddenly, your people become your biggest promoters. 

Saves Time In Hiring

The right people walk in sooner. 

Hiring takes time. Sorting through mismatched resumes, awkward interviews. It drags. But a strong employer branding video fixes that. 

There, you show what working in your company ACTUALLY looks like. This helps candidates self-select. The right ones apply. The wrong ones don’t. That means fewer mismatched resumes to sort.

There’s less explaining and less repetition. So, you save time.

Here’s the kicker: 

Companies with a strong employer brand see a 50% lower cost-per-hire. That’s a serious save when you have a video. Because you don’t have to explain the same questions repeatedly. The video did the talking.

Your hiring gets faster. And way easier. 

Attracts The Right Talent 

People like people-first companies.

Employer branding videos prove that. They show how companies work, celebrate wins, motivate workers, and guide the confused ones. 

When job seekers watch these, they feel curious. This interest turns into action. More resumes. More interviews. Better talent.

That’s not the end. Job posts with videos get 86% more views. Even better. 85% of candidates feel more excited to apply when there’s a job ad video.

The honesty of such content not only attracts talent!

It also pulls clients and workers. They see a team that’s passionate and well-treated. This builds trust and confidence. It makes people want to work with you, not around you.

So yes, your employer branding video may just win your next talent and client, too.

The Do’s and Don’ts of Employer Branding Video Production

Do’s

Show Real People

Use real employees, workers, leaders, staff, and different members. It feels honest. 

Keep It Short & Clear 

Ensure it’s within 3 minutes. Say what matters in simple language and visuals. It should be one message and vision per message. 

Highlight Your Culture

Show how your team works, celebrates, and grows together. 

Use Good Quality Video

Clear sound and pictures make a big impact. Try to shoot in 1080p or 4K. Use a microphone for audio clarity. 

Tell A Story

Don’t list benefits. Tell a short story about your team, a day at work, or a milestone moment. 

Don’ts

Don’t Fake It

Avoid scripted lines or fake smiles. It affects trust. 

Don’t Focus On Perks Only

Snacks, ping pong tables aren’t enough. Show challenges, growth, support, and values. 

Don’t Make It All About You

Focus on the team and their experience. Feature them, their journey, thoughts, and growth. 

Don’t Forget The Call To Action

End with what to do next. Examples: Visit the career page, follow, or apply.

7 Key Elements To Include In Employer Branding Video

1. Company Culture

What’s your everyday vibe? 

Is it casual or structured? Let that come through. This helps viewers see if they’ll fit in.

Show people collaborating, laughing, and celebrating wins. 

2. Employee Stories

Forget actors. 

Real employees are the stars. Their honest stories matter more than a polished script. Include their journey, thoughts, improvement, challenges, and milestones in the video. 

This efficiently builds a connection with viewers.

3. Mission & Values

What do you stand for? Why do you exist? 

A good mission can move hearts. And move resumes.

4. Growth Opportunities

Show your support. 

Boast training sessions, promotions, and career paths that your company can offer. All these help candidates picture a future with you.

5. Work Environment

Is it a bright open office, cozy home setups, or a hybrid mix? Show it. People want to know where they’ll spend most of their day.

6. Perks & Benefits

What perks does your business ensure? Flexible hours, team lunches, or wellness perks? 

Show what makes life good at your company. These extras matter to people.

7. Leadership Vision

Let the founders or team leads talk. 

When leaders are approachable and human, it builds trust fast.

Target Audience 

Audience	Description
Job seekers	Freshers and experienced professionals
Passive candidates	Not actively looking, but might be interested
Current employees	To boost morale and engagement
Industry partners & clients	To show company culture

8 Steps To The Employer Branding Video Production

1. Define Your Goal

Start with the purpose.

Know what you want to say. Not “We’re hiring” or “We have snacks”.

Think deeper. What do you want your people to feel when they watch the content? And what do you want to achieve? 

Is it to:

• Build trust?
• Attract candidates?
• Boost awareness? Or
• Motivate engagement? 

Specify your objectives. 14% of people with clear goals are 10X more successful than those without.

You can try the SMART strategy. It’ll keep you on track and focused. Plus, the strategy makes it easier to reach your goals. Research says it can improve goal success. 

2. Decide Who’ll Be In The Video 

Real people win hearts.

Faces matter. You can’t throw in stock models or hire actors to talk about your office culture. 

People trust real people. Especially the ones who actually work there.

Let your workers speak. Their stories feel genuine. You can also put a leader in. But don’t let it be a corporate monologue. 

The wise thing to do is to mix it up. 

• Leaders
• Core members
• Old employees
• New joiners and 
• Remote team members

Show variety. Include diverse people from different backgrounds, beliefs, races, and ethnicities. That’s what viewers relate to and value. Because

“76% say diversity matters when choosing a company or job offer.”

3. Pick The Locations To Shoot

Show the real ambiance.

Your office is your brand’s heartbeat. Use your space wisely. Think beyond the meeting room. 

Maybe capture-

• Your team – laughing in the breakroom
• Your product in action
• Open workspaces with employees gossiping
• A brainstorming session with sticky notes flying

And don’t forget hybrid setups. If some of your team works remotely, show that too. 

Also, events! 

If you host workshops, parties, lunches, and team outings, capture those. These are your brand moments! 

Your target viewers would like to see the positive vibe that your companies ensure. 

4. Plan The Script & Story 

Storytelling beats noise.

Your video needs a beginning, middle, and end. That’s your story flow.

• Start your script with a hook. Maybe a smiling face saying, “People here actually listen to you.” 
• Then, cut to scenes backing that up. Team meetings, open-door chats, and feedback sessions.
• Next, build the body. Highlight the work, the culture, the vibe.
• You can mix talking head shots with b-roll. For instance, people doing stuff, not just talking. 
• End with a warm goodbye. Perhaps a quick “Join us!” or just a team waving at the camera.

Write a light script. Avoid writing full lines. Just prompts. 

Like: 

• “Talk about your first week” 
• “What’s something unexpected you’ve learned?” 

Forced scripts feel fake. People can tell what’s real and what’s not. So, keep it unscripted and real. This will build trust and connection with viewers. 

5. Keep The Tone Friendly

Drop the buzzwords.

Don’t use corporate jargon like,

• You’re “driven by synergy and passion.” X

Say,

• “We care about each other, and we get stuff done.” ✔

That’s the tone. Friendly. Down-to-earth. Real.

Also, it should match your team. 

• If your people are casual and laugh a lot, include that. 
• In case your office vibe is calm and focused, reflect that. 

Don’t fake “fun” if that’s not your culture. Viewers see through that fast.

Also, throw in humor. A little goes a long way. A moment of someone spilling coffee or a blooper reel at the end? That sticks. 

6. Hire A Pro Or Assign Roles

If you’ve got a budget, hire a video production company. 

They know their stuff. Be it lighting, sound, camera work, or editing. Usually, employer branding video production can cost $1,500 to $10,000+ per minute. This depends on factors like complexity, equipment use, length, and other needs. 

But that’s okay if the budget is tight. Assign roles.

You’ll need:

• A director: To guide shots and people.
• A camera operator (even if it’s a phone)
• A sound checker: To ensure audio clarity
• An interviewer: To prompt employees during shoots

Clear roles mean smooth shoots. Otherwise, it’s chaos. No one knows what to do, and you waste hours.

• Want a pro? Let LocalEyes turn your video into a talent magnet!

7. Shoot Your Employer Branding Video

An employer branding video production is nothing without equipment. 

Get them ready. This includes a camera, lighting setup, tripod, and microphone. Even phones work great now. iPhones and Pixels can shoot 4K. 

Use natural light if you can. Big windows are your best friend. 

If not, get soft lighting, no harsh shadows. Softbox lights work great. Always check that the face is well lit. 

Mix your shots. 

Use: 

• Wide shots to show the office space. 
• Medium shots for workers’ conversations. 
• Close-ups for expressions. These show emotion. 

Don’t shoot everything from eye level. Try low angles when someone’s sharing their passion, it adds energy.

Capture real actions. 

• A designer sketching. A coder debugging. A lunch break joke. 

Tell your people to be raw. It’s okay if they stammer a little or make mistakes. This makes the video look more authentic. 

8. Editing Work

Now, give it a fine shape. 

Use editing software like Adobe Premiere Pro, Final Cut Pro, or even CapCut. 

Trim the unnecessary parts. Keep it tight. 1 to 3 minutes works best.

Long videos lose people fast. And most audiences drop off after 2.7 minutes. So, ensure the video is short and simple. 

The color should look rich. If it looks off, fix it. 

Add upbeat background music. Keep it low so voices are clear. 

Use royalty-free tracks from places like Artlist or Epidemic Sound. 

You can also add-

• Simple graphics to animate points or data. 
• Your logo at the start and end. 
• Small name tags when someone’s talking. 

Use clean transitions. Nothing too flashy. Keep it smooth.

Finally, export in high quality. 

At least 1080p. Test the final cut on phones and desktops. Make sure it looks and sounds good everywhere.

Optimize Your Video

Video SEO matters.

Use relevant keywords in your video title, description, and tags.

Add subtitles and a strong thumbnail. Post on social media and several other platforms, even your website. This helps Google find your video and boost visibility. 

Good SEO can help bring the right talent. More views mean more reach. 

6 Major Tips for Making It Effective

1. Be real. Not overly scripted. People hate fake.
2. Keep it short and engaging up to 3 minutes. Nobody has time.
3. Use high-quality visuals and audio. Blurry video means they’ll skip.
4. Include diversity and inclusion. It’s necessary.
5. Add subtitles for accessibility. Everyone deserves to understand.
6. End with a strong call-to-action. “Join Us” works. So does “Work With People Who Care.”

Where to Share the Video?

Don’t hide your video. Spread it.

A video works only if people see it. Share it where your audiences hang out the most. This will drive more views, applications, and connections with people. 

Share It Here:

• Career page on your website
• Job posting
• Social media: LinkedIn, Instagram, Facebook, YouTube
• Email campaigns 
• During onboarding or at career fairs 

Measuring Success

Track Video Views 

More views mean more job ads reach.

Monitor Engagement

This includes likes, comments, and shares. High interaction means strong interest. 

Measure Application Rate Changes

Check if more people applied. 

Collect Feedback From Job Candidates

Ask how they found you. Use that as your strength and in your next recruitment strategy. 

Survey Existing Employee

Talk to your employee and know their perceptions regarding your company. This helps you understand your strengths and weaknesses. That way, you can improve the culture and show that in your video. 

5 Common Mistakes To Avoid 

Mistake	Solution
Too long or too boring	Keep it under 3 minutes. Simple but snappy.
Fake or over-polished	Keep it unscripted. Let real people talk.
Ignoring employee voices	Feature team members. Not actors.
Missing company values	Say what you stand for. Clearly.
No captions	Add subtitles to include everyone.

FAQs: Employer Branding Video