What Makes a Good Explainer Video? – 10 Things You Must Know

With a good explainer video, you can reach the best of audiences through different platforms and places. Brand upliftment and current scenario presentation are done well through an explainer video. 

So, what makes a good explainer video? 

Promote your brand with a hook at the beginning to the correct audiences. Show the people what you’re bringing for them as a whole. Differentiate yourself from others by presenting your brand with a top-notch video edit. If needed, make the video an animated one. 

Let’s show you how you can also do the same with simple and easy adaptation.

A Quick Look At Cooking An Explainer Video

➜ Identifying the audience ➜ A good and strong script accordingly ➜ Raising the problem to be worked ➜ Providing a solution to the problem ➜ Introducing the brand to the solution

➜ Explaining the traits and preferences of the brand ➜ Making top-notch video content ➜ Having a good animated transition and sound editing ➜ Keeping the time short and precise ➜ Call to action

Explainer Video: Explained, Types Of Explainer Videos

The term Explainer Video says itself. 

Explains what? 

It can be a brand’s product, service, idea, or anything to promote to the viewers. 

In an explainer video, you’ll see a host or any personnel explaining the details of a brand’s product, service, and other specifications. It mainly features on the homepage or display section of a targeted place. People visit, watch, get acknowledged, and understand the brand.

Types of Explainer Videos That Bring Results

The explainer video isn’t of a single type. There are a few categories you can make as per your needs. 

1. Animated Explainer Video

An animated character explaining your brand, on one hand, you’re getting to customize the content as per your desire, on the other hand, the viewers will be getting a good hook from the animation content you’re serving there. The visual nature and ease of creation make the animated explainer video a good choice for any brand out there. 

Even if you think for an educating purpose there, an animated character will be able to hold more attention and excitement of the viewers than a real-life person. 

That’s exactly what you want for your brand; more engagements, more branding. 

2. Live Action Explainer Video

We are here for a real-life experience where people talk and explain your brand. The live-action explainer video will highlight your brand and services by a person in front of the camera. 

As it contains the barest of the technology or no animation in the video, the scripting, dialogue delivery, and body language have to be top-notch. All eyes on the spokesperson have to be the best one for the job. 

In most cases, people sealed at the highest position of the company or business are more likely to come up front for the purpose. Ultimately, it is them who get the highest attention and value from the viewers out there. And no one knows the business better than them as well. But sometimes, influencers or other big faces can come as well for the purpose. 

3. Crowd Funding Explainer Video

Now it’s a hybrid type video, consisting of both animated and live-action one. For the best of the purpose, it is done to get the highest reach of the brand value towards the audience. So, it’s complicated and costly. 

Now coming to its necessity, usually the giants in the markets opt for this criteria. As you implement the live action with animation, you’re making good progress towards upholding the hook of the video firmly. People love fancy and innovations in the video, so they’ll love this too. 

How To Make An Explainer Video? – Look For These Details

Knowing about the explainer video much as of now, why not try to make one? Here you have a complete guide and details on how you can make an explainer video perfectly. 

It doesn’t matter whether it’s for a business or a brand promotion. Sometimes you can make it for educational purposes and enlightening people about various issues. 

1. What Is The Message?

While you’re busy making the video and thinking about its quality, don’t miss out on the real deal of it; having a clear and concise message. If your video doesn’t have a direction and proper conclusion, then what are you making it for? 

Audiences will eat your video content only if it brings value to their table. For promoting your business, your explainer video has to have proper details and information about your brand. That should be done in such a way that the audiences always remain and stay with the hook further. 

As the viewers approach further in the video, they acknowledge more about your brand through the clear messages. Keeping it concise means you’re more into the information rather than irrelevant content there. This does work. 

2. Focus On Script and Storytelling

When your intent is so strong, just write it in words. Yes, making a script is the first and foremost thing for an explainer video. You can say, it is one of the most vital things you should be adapting for the purpose. 

Everything, from dialogue to the screenplay to the color and other composition elements, should have good details in the script. Make sure, you don’t miss out on anything later on that’s in your plan. So, documenting is a must. 

Righteously presenting the script will require good storytelling. More or less, professional video makers never miss out on such in their works. That’s why brands are craving for their availability. People love such implementation; they take and practice what they see. With good storytelling, you’re pretty much sure to reach your brand to the viewers more precisely. 

3. Ensure High-Quality Visuals (And Animation, May Be?)

Look, the current world is very very competitive. You might have an outstanding brand and business, but if you fail to represent it correctly to the people, it won’t work. With a good business and service, you have to ensure a good quality explainer video to elevate your brand. Firstly, ensure a top-notch visual for the audience. While your spokesperson is speaking in the video, the background, elements, transitions, frames, etc. should be well-balanced and perfectly aligned. 

Secondly, implementing animation in your explainer video can be amazing. As said before, animations bring more ecstasy in the minds of audiences. It paves you a good hook maker in your explainer video for a good amount of engagement. 

4.  Understand The Target Audience

Now, whom are you making the video for? Yes, you work on the quality and intent of the video well enough, maybe make an outstanding explainer video as well. But, are you identifying your audiences? If not, then your video is of no use ultimately. 

Having a business of warm clothes, you have to identify who needs them and when. More likely during the winter season, you’ll have good marketing and the highest engagement if you make an explainer video for the people needing it. 

Making the same for the other part of the world will be of no use, they won’t be needing it ultimately.  Marketing through your explainer video will enrich your brand to the users, and having good content will bring you, potential users, as well. 

5. Make The Content Relevant

Your explainer video has to be fine content to get the best engagement from the audience. People on social media nowadays make good content viral. Why not make one such? On the one hand, there’s the value of your content, on the other, you are getting a good engagement. 

Being relevant to your subject matter is important. Don’t get diverted out or make the video longer and lengthier, it’ll just ruin your case. People won’t take such videos, there are plenty of other competitors coming with better and more useful content than this. Stick to what you want to deliver, pitch the explanation in a good and precise manner. Make your viewers a fan of your content, the reach and promotion will come by default. 

6. Professional Voiceover And Sound Design

Syncing your sound is one of the most important things in explainer videos. The whole time you’re making the video with a spokesperson on the screen. People’s attention is stuck and confined to what the person says. Without a solid and convincing sound, the video won’t sell sadly. 

So, a good voiceover is important. No matter how odd your shoot went, you can always edit and place your desired tone and voice in the video. Do it professionally, every wording in the video should attach your brand to the viewers. 

Sometimes, a background sound or a mere music implication can add the cherry on top. But the inclusion has to be proper. That’s why video production houses have been strengthening their music production department more than ever now. 

7. Effective Use of Branding

Well, branding is what you should’ve included in your script by now. Your explainer video shouldn’t be that long, don’t make it boring. Within this time, your branding has to be of the highest level. 

As you explain your business through the video, bring to light what it brings to the table. Determining the edge ahead of the competitor and uplifting it can be a superb strategy for branding. 

8. Make The Video Length Short

You aren’t making any documentary in an explainer video; your main target is to promote your brand in the best possible manner explaining the traits and values you’re bringing to the table. That should be wrapped up within minutes. 

An ideal length for an explainer video should be from 60 seconds to 130 seconds. Going further to that might bore the viewers. Moreover, it is the perfect length to uplift what your brand is bringing to the table. Better utilize it well here. 

9. Have A KickAss Distribution and Promotion Strategy

You’re promoting your brand in the video, but where to promote the video? Distributing and promoting the video is important here, this is where you reach your content first and then the brand. Ultimately your marketing happens firmly.  

The most popular and vital way of distributing your videos is uploading them on social media. YouTube, Facebook, Instagram, TikTok, X, and all other platforms have heavy audiences engaging every day. If somehow, you can click here with the video content, it’ll go viral in no time and your brand will reach people. 

Moreover, you can embed your explainer video blog content. As the viewers read the blogs, they’ll get a real-life explanation in words. Sometimes, email campaigning comes into good value as well. Paid advertising and collaborations reach your video widely through other content and places. 

10. Strong Call to Action (CTA)

Whenever you’re making an explainer video, your main aim has to keep the brand and business promotion in mind. With an outstanding video, you’re sure to explore the market with a good bunch of potential customers. 

Doing the job half-cooked and letting it go is ultimately of no use. With a professional touch and overall development, such videos can come in a while. LocalEyes is there, why road around? For the best outcome, heavy marketing, a perfect content with good audience engagement and acceptance, there isn’t any better place to go. 

A Few Outstanding Explainer Video Examples

Get In Touch With The Professionals For The Explainer Video

Pondering here and there for a perfect explainer video is a complete waste of time. Rather, get it done by a professional video production house. You’ll be saving a lot of time, hassle, and most importantly cost in doing so. LocalEyes is there for you regarding the purpose. Just express your desire, and the content will come freshly cooked and served as the best dish. For quick success with the explainer video, there aren’t any better alternatives here, keep that in mind.

Frequently Asked Questions