59% of marketers have created videos that have gone viral for their brand and business.
The tendency of audience reach of such videos is 92% worldwide via online.
With such a strategy prevailing, video content creation in social media or marketplaces has become a major source of marketing and brand promotion. On Facebook, the viral potential of a video through sharing is 10 times more than other posts.
So, the blog will provide you a detailed information on how to make a viral video for your brand. From understanding the term “virality” to creating a potential viral video to monitoring the performances, all will be covered by the end of the video.
Ways To Make An Amazing Viral Video In 30 Seconds! Understand the motive of virality. Plan the video accordingly. Identify the target audiences. Choose the perfect platform and timeline. Analyze the performance of the virality. Improvise further. |
Virality In A Nutshell
Your video going viral puts an extra value and reach of the content. People will watch it bringing in more engagements and acknowledgments. Let’s see more details about this virality below.
What is a Viral Video?
A viral video is any online clip, short video, or long video that achieves sudden popularity on different platforms; be it in social media or any marketplaces or advertisements. Such videos have rapid growth of outreach, bringing more viewers and widespread the content.
In this generation of social media influences, viral videos have taken a good share of reach and validation. The volume and velocity of the viral video are shared each time it is viewed. The more the requirement of the video acknowledgment, the more the content goes viral.
Importance of Virality for Brands
Viral videos get a huge reach within a short time. With this feature, it is pretty much easy to make the best out of your brand value and marketing through viral video.
A viral video consisting of your brand will spread the brand with the reach. People watch the video, they acknowledge your brand. The more people watch it, the more promotion of your brand. People engage with the video and talk about it, your brand marketing is done there.
Now the acceptance and potential customer comes with the content quality and validation. If you can showcase a solution to the problem to mass; why won’t they go for it?
You have the virality in your hand, good quality content, and a product worth going for, definitely you’ll be standing out there.
Two such examples of viral videos shaking the brand up are given below.
One of the most viral videos has been Old Spice: “The Man Your Man Could Smell Like”. The brand had to make an impact and aloof themselves from the claim of being surrounded by the old generations only. So, they launched the “The Man Your Man Could Smell Like” campaign featuring Isaiah Mustafa.
A highly energetic video portraying the fantastic effects of using Old Spic products made the video go viral. People did grab it well and the brand had a good sales increase along with social media growth and brand acknowledgment.
Burger King’s “Subservient Chicken” focuses on increasing the customer’s independence and freedom of choosing whatever they want to eat. The campaign featured a website where the customers could interact with a man in a chicken suit performing activities as per the customer’s demand.
It was humorous and grabbed the attention Burger King wanted. People enjoyed it and came more to Burger King. The brand made a separate segment of itself in the market. Sales increased, and they also became a good talk among the people.
Planning Your Viral Video
You just don’t make a video like that and expect it to go viral in no time. Proper planning is the prior requirement, along with knowing the insights and potential growth of the content.
Let’s analyze some factors to plan a perfect viral video.
Know Your Audience
Your brand’s consumers are the priority of your target audience. If you can make a good impression on them, you’ll be making a good enrichment of your brand through them.
Talking about viral videos here, make such content first and reach it to your target audiences and potential customers. Once they acknowledge your content, they’ll by default share or talk about it. On one hand, you’re getting the value of the content here, on the other hand, your brand promotion is on fleek.
Considering the age of the audiences, the region they live in, the culture they mend, and the content they accept could be crucial in promoting your vi up. Once you crack all of these, there are no chances of the video not going viral or not working accordingly.
Creating audience personas can be an amazing stunt here. The audiences watching your video will be seeing themselves there. So perceiving the value of the brand through that, your content can be of great value in promotion through virality.
Set Clear Objectives
A target without a goal won’t stand a chance for long. You have to set the priority and the focus of making a viral video. With the intent and features of the viral video, you’re putting in the video, it will succeed mostly.
Then? What’s your outcome?
Acknowledging the brand towards the viewers should be your prime priority. Otherwise, making the video would be of no value then. As the video hits the target viewership, people know your brand, your business grows, and you make money from it.
Again the brand promotion can go through a specific product as well. Bringing in a solution to a problem in the form of a product will enlighten the brand automatically. People will take the brand’s name after they decide upon selecting the solution, which is your product.
Setting KPIs can be a good measure of making such progress. You can see the response to the video and see how it is going up now and then. Even, this gives you a clear concept of any further improvements or modifications for the future.
Creating Compelling Content In Simple 5 Steps
For compelling content, you have to decorate and make a good outline of your content first. Focusing on certain things step by step, make the best compelling content there.
See what the steps could be as follows:
No. of Steps | Steps |
1 | Start With Your Goals |
2 | Target Your Audience |
3 | Make A Story |
4 | Stand A Personality |
5 | Go Through A Good Production Work Flow |
Step 1: Start With Your Goals
As mentioned above, you should have a target for your content.
Do you want to promote your brand or raise awareness? Or do you want to promote a specific product dedicated to a specific cause?
It depends and will vary as per your demand. So, fix your target and make the content as such an approach.
Step 2: Target Your Audience
Find your target audience here. It can be the young generation, or the millennial ones, or of way back. Align the purpose of your brand, business, and product with the audiences.
Understand what they need and how they can benefit from your business. Make the content considering these.
As the video goes viral, more of your audiences will grow and grab your product.
Step 3: Make A Story
People love stories, so why not go with one?
Your video will be viral only when it gets accepted well by the audience. So, you have to make them contended. Start your video by telling a story at the beginning.
Make a perfect script of the story first. You don’t have to be straightforward or to the point all the time, adding a bit of spice or mischief can add some enthusiasm.
Show your product and business to your audience, don’t tell them. You’ll get more acceptance and affirmation through that.
Approach in making the story perfectly adding definitive elements and ingredients you need.
Step 4: Stand A Personality
Either you or your brand have to be a personality to show to the audiences. Here, the personality doesn’t mean you have to be sarcastic or too much down to earth.
Pour as much as the video needs.
Add warmth, kindness, loyalty, and a proper call to action in your video. Connect people with you, and convince them about your brand.
Step 5: Go Through A Good Production Work Flow
Making a top-notch video will require a perfect production flow of work. Starting from the pre-production stage to production to the post-production stage, you need to follow detailed steps.
Making a perfect script to outline the whole video is the main objective during the pre-production stage. Include everything in the script from elements to dialogues to the expected content here.
Then going to the production stage, make the perfect shoot. Produce the video well aligning with your expectations. Uplift your brand more here in such a way that audiences can grab the hook in the first place and pave the flow further. Don’t compromise on any quality device or lightning or place, because you’re here to make quality content.
To sum it up, the post-production stage will make the best edit of the video. Certain cuts, trims, transitions, and other color gradings are ideal works in the post-production stage.
Step 6: Call To Action
Done with making quality compelling content, are we done here? Well, no. You’re missing out on a call to action here.
Without a strong call to action, your customers won’t be connecting with you or your brand. Compel them to get in touch with you, and present them with the product and solution they’ve been wanting.
Make the bridge shorter and the opportunity wider, so that more number comes to your business.
Optimize For Sharing Your Video
You have to let your audience know about the video. Where does it start? Obviously from the intro of the video. Sometimes the thumbnail works for the representation. Again, audience participation in your video will increase the sharability and reach of the video. Two areas you can work to make your video optimized:
Create Engaging Thumbnails and Titles
Creating an engaging thumbnail will attract the audience to the video at first glance. You can put up an amazing edited picture there; can consist of various elements, whatever it takes to raise an ecstasy to watch the video there. The title on the thumbnail is sometimes applicable, don’t just make the picture look odd.
An engaging title for a viral video is important. Otherwise, why would people watch the video?
You’re not to make a usual video here, you’re to make a viral video. Go with the hook from the word go at the very beginning of the video, let it start with the title.
People watch the title, become excited, and watch the video. They like the content, share and spread it to make it viral. Your brand grows, and you succeed in the marketing.
Encourage Audience Participation
Include the audience throughout the process of marketing the video. Let them engage more in it. The more they talk, the more your brand and content come to notice.
The comment section of your video on social media platforms can be a good place for their aggregation. More enlightenment comes as you throw a question or seek an opinion through the video.
The discussion will raise the brand and engagement in those platforms, and it’ll appear on the feeds of similar audiences.
Putting a strong call to action will awaken the people regarding your presented agenda in the video. People will enquire about it and will talk among themselves.
Once they get assured of your brand, they’ll be your customer. The value of the quality will play its role, the brand promotion will be doing its part there.
Leveraging Social Media For Making A Video Viral
Going with the trend can be a good grab to make your video viral. People will go more into the video as they see any recent trends included in the video. Moreover, selecting the right platform for targeting is important.
Not all the platforms have the same engagement or similar taste of choice.
So, what can you do?
You can leverage your video through:
Choosing the Right Platforms
Not all social media has the same number of people’s engagement. Facebook has the highest number of people, surpassing 1 billion registered users and 3 billion monthly active users in 2024.
Marketing on Facebook could be fruitful. You’ll find all sorts of audiences there, with different tastes and choices. If somehow, you can grab the hook of virality, it will outburst your expectation.
Even videos going viral on TikTok or YouTube get engaged on Facebook. So, targeting the Facebook market could be the best idea for making a viral video. With that streamflow, other platforms will have their share of engagement.
Utilizing Trends and Hashtags
As you implement current trends in your video, people will love it more. Trends are temporary, maybe established for a short period. If you can implement that in your video within this period, your video will flow with the trend, and become viral quickly.
Moreover, you can use various hashtags in the video. Such hashtags will carry the relevant topic around the feed. Anything related to the hashtag will bring your video in front. People watch it one by one, your video gains viewers and it goes viral.
Analyzing and Iterating Your Content
You need to measure your performances and progression of your video from time to time. Certain scopes can be fruitful in concluding your video’s merit and performance.
Track Performance Metrics
You can always see your video’s engagement and performance in the dashboard of the platform you summon it. You can find the details like comments, shares, reactions, engagements, etc. of your video as well. Easily, you can find out the position and condition of your video to audiences from there.
Some tools can track your video’s live performances as well. These help you to find out different parameters like average view duration, average completion of the video, audience retention, click-through rate, and whatnot.
Such tools popular currently are:
- Wave. video
- SE Ranking
- Facebook Insights
- Finteza
- YouTube Analytics
Learn and Improve
There are no boundaries of learning. With every video insight, you’ll have many ways of improving and capitalizing your video more. Iterating the target will make your content stand out anytime soon.
Study the data well. Understand what type of content people are consuming more. Also, do take a look at the conversion rates, it will give you an idea about whether people are becoming bored of your content or not.
Take measures to improve such, more into the action like putting elements that make the audience more interested in viewing your video. As you intend to make the video go viral, the hook and marketing have to be top-notch there. Within that scope, you can make a good promotion of your brand.
Use The Viral Videos For Your Brand
Don’t worry about making a viral video as we LocalEyes are here for the purpose. With the experience of working with several brands, our portfolio speaks for our quality and dedication.
Such diversified content and professional video production aim is our priority. So, what are you waiting for? You have what you need, we are just waiting for your response.
Frequently Asked Questions (FAQs)
Emotions that elicit strong reaction trends in a video have the best tendency to connect with the audience and go viral. Apart from that, videos that uplift universal experiences with cultural and societal references also become viral. Any video having a present trend mixed with the content spreads quickly as well.
Facebook recommends keeping the length of a viral video below 1 minute so that it can spread well and get a full-fledged view by the audiences. A series of such videos can go for around 3 minutes as well with the same intention of going viral.
It is never important to have expensive equipment to create a viral video. If you have a good script with a superb video-making tendency, you don’t need expensive equipment. Have basic things like a good camera, microphone, basic editing software, etc. and you can nail with your video.
Firstly, you have to include an out-of-the-box idea in the video to make it viral. It can be a trendy topic, something unfamiliar, and out-of-the-box content maybe. Moreover, make quality content starting from planning to making tp editing the video to increase its chances of going viral.
Every brand can create a viral video, but only the boldest one will win among them. The one with the most stand-out ideas and hook in their video content will have the most virality and shareability in their video.
Founder at LocalEyes Video Production | Inc. 5000 CEO | Emmy Award Winning Producer