Why Your Business Needs a 360 Video Production Company in 2025?

Full spin, full grin, and full sales win. 

360 videos let your customers see everything. No missing out. Skip it, and your business feels flat. Like a 2D postcard in a 3D world.

Then again, it doesn’t happen when you have a 360 video production company. They handle the tech, the angles, and the wow factor.

People are loving such videos currently. 

Reasons: immersion, interaction, and interest.

For this, over half of marketers say such content works better than regular content. That’s 56% seeing real results.

Why hire pros, again? Because they bring

• Quality 
• Expertise 
• Impact 

360° Video Production

Filmed reality in boundless frames. 

360° video production means creating immersive videos that capture all directions at once. It uses special cameras to record 360 degrees- 

• Up
• Down
• Left
• Right and 
• All around

The process includes: 

• Filming
• Combining the footage and
• Editing

Viewers get a full panoramic view of the scene, often by using a VR headset. Plus, it lets them interact with the video on a screen.

So, they don’t see the product. They experience it. 

Example? An apartment tour. You can look around the space, not just watch what the camera operator decided to show.

• Want something immersive? Contact LocalEyes to get the most effective 360 videos!

Used For

• Virtual tours
• Events
• Product showcases
• Education/training
• Tourism 
• Real estate

Difference Between Traditional and Virtual Video

360 Video	Factors	Traditional Video
Entire scene	Viewing	Fixed
Feels like being there	Immersion	Feels like watching
High	Engagement	Low
Single-camera	Production	Multi-camera
Engaging	Storytelling	Limited
Immersive	Experience	Passive

Why Does 360 Video Matter In 2025?

Short Attention Spans

Can you hold someone’s attention for a minute? Nope.

These days, people scroll fast and skip ads quicker than they blink. Studies show the average attention span is just 8 seconds. Shorter than a goldfish. 

So, if your video doesn’t hook them instantly, they may disappear soon.  

That’s where 360 video shines. 

There’s no passive viewing. People can look around and interact with what they see on screen. That kind of involvement keeps them engaged.

As a result, they don’t forget that easily. The higher the recall rate, the higher the chances of them coming back and converting. 

Better Storytelling

Want people to feel real?

Normal videos just show stuff. But 360 videos ensure more. Instead of watching a hotel room, viewers can stand inside it and spin around. They can even check out the bathroom or the windows.

That’s why 360 videos are great for storytelling. They feel real and personal. You can let viewers explore and feel the story themselves. This makes the story stronger and more memorable. 

Speaking of memories, blending data with storytelling can also boost retention rates up to 67%. (Source: Go Globe) 

You can expect better results with immersive narration. For brands, this means deeper connections, more time watching, and more trust. 

It’s storytelling that pulls them in. 

• Share your brand stories in 360 video style with LocalEyes today!

Boosted Engagement and Conversion

They don’t just scroll. They stay.

People love messing around with content that interacts with them. With 360 videos, they can swipe, drag, and turn their phone. And suddenly, they’re part of it. 

That interaction boosts how long they stick around. More time equals more trust. And more trust equals more action.

Stats say the same thing. With 360 videos, you get about 29% more engagement than regular videos. (Source: Magnifyre)

Higher engagement can lead to more conversions and revenues. 

Immersive Mobile and VR Experience

Fits in your pocket. Or your headset.

360 videos work great on phones. Just tilt and move. Easy. 

But they also play well with VR and AR. That makes them super flexible for wherever tech is going next.

Right now, 98% of Americans own a smartphone. And 95% have either tried or shown strong interest in AR/VR techs. 

That’s where your brand videos need to be. 

Not stuck in a rectangle, but free to move and grow across several platforms. Whether someone’s watching on YouTube or walking through your space in the metaverse, 360 video fits right in.

Benefits of Hiring a 360 Video Production Company

Professional Quality

Flaws? Not here. 

When your video looks off, people click out fast. By off, we mean-

• Poor lighting, shaky scenes, and bad sound.

A 360 video production company doesn’t wing it. They know how to light the scene, set the shots, and edit the footage without giving anyone a headache.

They bring pro-level skills that you just can’t fake. Their videos are crisp, smooth, and polished. 

There’s also the editing. That’s where your video will stand out. 

Most regular editors struggle with editing 360 footage properly. It takes experience and the right software. 

A good video production house uses software for cleaner edits and smarter transitions. 

They may use- 

• Adobe Premiere Pro with 360 plug-ins
• Mistika VR
• Kandao Studio

That means smoother transitions and way better results.

Viewers trust high-quality visuals. 91% say video quality impacts their trust in a brand. (Source: Wyzowl)

A production house warrants that with proper 360 visual content. 

Tailored Content Strategy

No copy-paste content.

Every business is different. So your 360 video should match your brand, not like someone else’s. 

That’s why production companies take time to plan properly before shooting. They first ask about your goals and audience. Then they write a custom script for you. 

For example, 

• A real estate agent may need a walk-through with slow camera movement. 
• A gym may want fast-paced transitions and audio cues. 

The experts here understand the significance of personalization. 

They also know how to guide the viewer’s attention in a 360 space. Because in 360, the viewer can look anywhere. Without smart planning, they can miss what matters.

Without smart planning, people might miss the important parts. 

Experts solve this by using visual cues (like movement or lighting). This helps viewers focus on the right spot.

That’s what makes a tailored strategy so powerful. It 

• Grabs the right people
• Shows the right things and
• Delivers the right message

Time and Energy Saver

DIY sounds fun until you try it.

Shooting a 360 video takes more time than you think. There’s planning, equipment setup, retakes, sound syncing, editing, and testing. 

It takes days or even weeks.

Now imagine doing all that with your regular team while still running your business. Exhausting.

That’s why hiring a 360 video production company helps. They take care of everything from scripting to post-production. 

You don’t have to do the hard parts. Just give your ideas, review the progress, and show up when needed.

This saves weeks of trial-and-error. 

Moreover, DIY videos can take a longer time to produce. 

An EV Editor article highlights that pros take 30 to 60 minutes for a minute-long video. An amateur needs 5-6x more time for the same. 

That means with pros, you get faster turnaround, quicker launches, and less stress. 

It’s because they have: 

• Streamlined processes
• Smoother workflows and 
• A solid, dedicated team

Access to the Latest Technology 

They’ve got the gear!

360 video needs more than just a GoPro. You need rigs, stabilizers, special editing software, spatial audio gear, and even drones. 

For example, 360 video editing in Premiere Pro. 

They can be costly. 

Good 360 video production companies have all the right tools. The pros know how to use them well. 

With all those latest techs, they make your content more real, premium, immersive, and engaging. 

Also, tech changes fast. You surely want to drop a video that looks like it’s from 2025, not from 2019.  

Such companies focus on that. They keep upgrading their tools. So your videos always look modern. 

Better tech leads to better results. Quality always triggers people to watch, like, and share your content.

Note that posting bad videos can affect your image. 62% of viewers already say it creates a negative impression regarding the brand. (Source: Spectrio) 

Your production team helps you avoid that. 

Climb In Conversion and Revenue 

Let them help you with conversion. 

A 360 interactive video makes viewers feel like they’re inside the experience. That feeling helps them connect with your brand. And when people connect, they would like to buy.

For example-

• Columbia Sportswear used a 360 video ad and saw a 41% increase in engagement. 

Moreover, such content ensures-

• 46% better VCR 
• 14% better ROI
• Total Earned Actions by 41%. 

(Source: Tomislavhorvat)

That’s the power of 360° video. It: 

• Grabs attention
• Holds it longer and 
• Pushes people to take action

A good video production house ensures all these results. Having such a team doesn’t mean you’re getting a video. It means you’re getting a sales tool that makes people click, call, and buy. 

How To Choose A VR and 360 Video Production Company?

Solid Portfolio 

First thing? Check their past work. 

Before you trust anyone with your brand, see what they’ve already created.

A solid portfolio shows their style, skills in immersive content, and how they bring ideas to life.

If their videos look boring, that’s a red flag. The visuals have to be smooth, creative, and clean. This is a strong indicator of a good 360 and VR production company. 

Industry-specific Experience

Your field isn’t like everyone else’s.

Different industries need different styles. A 360 video for hotels will be different from the one for a medical clinic.

So, ensure the company has worked in your space before. Because they already know what matters. 

This translates to:

• Fewer mistakes
• Less explaining 
• Faster production

Also, the company must study your industry and go through the insights. That’ll help them create 360 videos more effectively. 

Creative Storytelling

Without a story, it’s just spinning. 

Premium visuals are nice. But what’s the point if viewers don’t feel anything? A great 360 video should guide your viewers through a journey. It can be-

• Exploring a space
• Experiencing an event
• Learning about a product

 Good storytelling increases watch time. So, get a company that knows how to pull people in with stories. This means infusing-

• Humor or emotions 
• Creativity 
• Clear and motivating voiceovers 

Technical Expertise 

Fancy gear won’t save bad skills. 

360 videos take more than just a good camera. There’s combining: 

• Camera views 
• Lighting 
• Editing
• Audio
• Viewer control

360 videography involves all those things. If the techniques aren’t right, the final product feels rough. Result: people can feel dizzy. 

So, hire experts who understand 360 video production software, tools, and other tech. 

A team with the right skills makes everything smooth. From shoot to post-production. 

Strong Reviews

People talk. Listen.

Want to know what working with a company feels like? Check the reviews. 

Testimonials tell you if they deliver on time, communicate well, and stick to their word. And no, don’t focus on “they were great”.

Check out detailed and data-based testimonials. Like

“They helped us increase engagement by 40%.” or “Delivered a week early.” 

The more positive reviews they have, the better. 

Check the review section of the company website as well as 3rd party sites. Consider TrustPilot, Yelp, Reddit, and Clutch. You’ll get more authentic feedback on the company from such places. 

Budget Considerations

It’s not cheap. But it can pay off big.

360 videos aren’t a budget project. Prices can vary based on video length, location, graphics, voiceovers, tech use, and more. 

You may pay $3000 to $50,000+ for such content. Then again, it depends on those factors. 

But here’s the good deal. Such videos work harder for you. It 

• Gets shared more
• Keeps people on your site longer and 
• Boosts results

So, these results make up for the initial costly expenses. 

When choosing a team within your budget, first understand your requirements. Figure out exactly what you need. That can help you pick one that matches your needs within your budget. 

Industry-Specific Use Cases 

Real Estate 

Virtual tours are changing how people buy or rent homes.

Instead of just photos, buyers can explore a property online. And it’s working for real estate agents. 

Such a convenience saves time, especially for people from out of town. 

That’s why properties with virtual tours get 87% more views than those without. (Source: LLCBuddy)

Tourism and Hospitality

Want to sell a vacation?

Show it off! Hotels and tour companies use virtual tours to let travelers explore before booking.

People can check out a hotel room, a cruise ship, or a landmark from home. There’s a lower chance of surprises.

Stats show that hotels with 360 Virtual Tours can see 2-3x more engagement on their booking page. (Source: Limino Studios) 

Retail and E-Commerce

Online shopping is still trending.

But before clicking the “Buy” button, most shoppers tend to explore in-depth. They would like to see a better view of the product. 

For this, most end up watching content. In such cases, virtual showrooms and shoppable videos help. 

There, customers can see items from all angles, then consider buying. Plus, they can even interact with the elements in the video. This builds trust and brings revenue. 

For example, 63% of shoppers prefer a 360° view of a product. (Source: InContext Solutions). And 41% of viewers who watch shoppable videos end up buying stuff. (Source: Firework). 

Future-Proofing Your Business With 360 Videos

Stay Ahead Of The Competitors 

The concept is still new.

Only 14% of professionals use 360° video in their marketing strategies. (Source: Loopex Digital) That means there’s a big window to stand out while others are still figuring it out.

Repurpose The Content

One video. Countless uses.

You can reuse a single video shoot in different ways everywhere. Be it your website, social media, video-sharing platforms, email, product pages, or even in-store displays.

It saves time and stretches your budget.

Adapt To New Tech 

Tech changes fast.

Stay updated with new tools and platforms. It can be VR headsets, AR features, or anything. 

360 videos work well with both. Using it now makes your brand ready for the future. 

2025 Trends Making 360 Videos A Smart Move

Rise of VR and AR Integration

360 video is often the first step toward VR/AR marketing.

Easy to convert to an immersive headset experience. Grand View Research mentions that-

The global virtual reality market size is expected to reach $435.36 billion by 2030. This is pretty big. And it’s growing because of its popularity and efficiency. 

Social Media and Platform Support

Facebook, YouTube, and Instagram support 360 videos now.

New platforms are also popping up with 360-first designs. Tubular Tabs Data highlights that 

“360-degree videos accounted for 4.5 billion views on Facebook and YouTube through the first ten months of 2017.” (Source: One Production)

So, you’ll have several people who’ll watch your content. 

AI and 360 Videos

Smart editing, personalization, and content recommendations. 

The new era is now focusing on these aspects. AI makes any content smarter. It’s the same for immersive videos.

It can auto-edit footage, add effects, and personalize content. Plus, AI tools can help track viewer engagement.

All these help save time and boost creativity. 

Frequently Asked Questions (FAQs)