10 Real Estate Video Marketing Ideas to Boost ROI for Agents

Every home tells a story. A video gives it a voice that tells it better than a For Sale sign collecting dust. 

Realtors have a list of 99 Homes to Countless Promised Lands. But a video works as The Big Short that can help you earn from views to revenues. 

The reason is that videos are like a bridge. It connects realtors with potential buyers or sellers. Good real estate content typically has– 

• Visual property showcase and tours
• Emotional storytelling impact 
• Unique feature highlights 

For this, we see stats that say–

“90% of buyers are more likely to check out a property with a virtual tour, and 50% prefer virtual tours over photos.” [Source: PhotoUp]

These benefits and people’s interests help you get:

• High property exposure
• Faster listing views
• Increased buyer interest
• Boosted ROI

To grab the Earnest Money, you need some deal-cracking Real Estate Video Marketing ideas. For instance, producing: Realtor profile videos, virtual property tours, neighborhood highlights, animated explainers, and testimonials. 

Agent Introduction Videos

Who are you? What’s the IT factor you have? 

Agents are often seen as just agents. Many consider them hungry for commission, pushy, and over-salesy– which makes them unreliable. 

You have to change this thinking through your content. 

An agent introduction video is an efficient channel to express that. Such a video type is a personal introduction clip where real estate agents present themselves to their people. 

It lets people see your personality, hear your real voice, and learn about your expertise.  

Result: This helps potential buyers and sellers feel more familiar with them.

Here, the story is the key highlight. An introductory video doesn’t mean spitting boring data on your agent and services. Details like:

• Your experience
• How you started
• Qualifications, and 
• Services 

They all should flow through dynamic storytelling. Stats by the Brand Shop highlights– 

• 92% of consumers want to see ads that feel like a story.
• 68% of consumers say a good brand story helps influence their buying decisions. 

This makes such content one of the best real estate video marketing ideas. 

For instance, Carla Ng Campbell Realtor has made a nice profile video on YouTube. It earned over 35,000 views, which is pretty huge in such a niche. 

The more views and engagement you have, the more people will come to you. Consequently, you enjoy boosted ROI. 

Best Practices

• Introduce yourself, your expertise, and your area. Share what you love about real estate, who inspires you, your passion, and good things surrounding the property.  
• Keep it under 90 seconds since people don’t prefer long-form content.
• Show your personality. Be relatable! Speak naturally, smile, and bring your positive energy to the brand introductory video. 

Example

• Get yourself a good realtor profile video. Just knock LocalEyes!

Virtual Property Tours

A magic carpet ride through a home, but digital. 

Virtual property tours are immersive video experiences that provide rides in a 360-degree format. 

They allow potential buyers to–

• Walk through a property remotely
• Investigate it
• Visit each room and 
• Zero in on details like kitchen countertops, bathroom fixtures, and flooring textures

This gives viewers a broad perspective about it. 

Such techniques give your clients a realistic feel for a property. And people don’t have to be physically present there. Because of this convenience, most people look for properties with this kind of video. 

As per a survey by the National Association of REALTORS: 

• 58% of participating buyers say they want to see virtual property tours. 

It shows how much one enjoys exploring homes from the comfort of one’s own space. 

The good news for you as a video producer and realtor is: 

• 94% of the listings don’t include a virtual tour. 

So, this can be a chance for you to shine, attract viewers, convert them, and boost ROI. 

Best practices

• Use platforms like Matterport or Zillow 3D Home for property virtual tours. 
• Shoot high-quality video with natural lighting to make the property look bigger and more appealing.
• Try a gimbal or Steadicam for steady shots to provide a great experience. 
• Make it mobile-friendly.

Example

Client Testimonial Videos

You know what speaks louder than anything? HAPPY CLIENTS.

Client testimonial videos show former clients’ journeys or stories with your service and successes with them. They express their satisfaction with the real estate agent.

These videos are powerful endorsements because commercial ones mostly look fake. 

The content has real people who talk about their experiences as they try the services. This validates an agent’s skills and reliability. 

When viewers see the natural broad smile on the client’s face while expressing it, it builds trust. 

This makes testimonials one of the most efficient real estate videos for social media.

Researchers also claim the importance of testimonials in shaping–

• Buying decisions and 
• Brand trust

Stats by Famewall mention– 

• 72% of consumers trust brands more when they see positive video testimonials. 
• 79% watch them to learn about a company and what it offers.

One of the best examples is the video by Saran Sachdev Realtor. His testimonial earned over 588,000 views on YouTube. 

More views mean a higher chance of ROI for agents. 

Best Practices

• Highlight before-and-after success stories for comparison.
• Feature the right clients whose expressions look honest and natural.
• Keep the video under 1-2 minutes to keep it engaging. 

Example

• Wondering how to produce the most powerful testimonials? Try LocalEyes!

Neighborhood Highlight Videos

It’s not just about the home. There’s community, too. 

Neighborhood Highlight Videos focus on that factor. It gives buyers a sneak peek of the: 

• Local lifestyle
• Neighbors
• Schools
• Parks
• Restaurants, and 
• Businesses

When buyers see what the area offers, they kind of start imagining their life there.

Moreover, highlighting local amenities and activities is the pain point of business owners. Buyers get a solid reason to invest in the area. 

It turns a simple property search into a lifestyle choice.

This is one of the most effective real estate content ideas for social media. 

Research from NAR shows that: 

• 78% consider neighborhood quality just as important as the home itself. 

They’d like to have walkable communities around their home. 

Neighborhood videos help make you a local expert. With this, you can entice buyers looking for more than just a house and enjoy ROI benefits. 

Best Practices

• Highlight key amenities: like schools, shopping centers, and parks.
• Interview local business owners: to add a personal touch.
• Film on a sunny day: to make the neighborhood look its best.

Example

• Need efficient video marketing for real estate agents? Get on board with LocalEyes!

Behind-the-Scenes Videos

Guilty pleasure? Perhaps check out what happens behind the curtain.

Behind-the-scenes videos help you target those customers and anyone beyond them. Such content gives clients an interesting glimpse into– 

• The daily life of a real estate agent or 
• Various processes in real estate transactions

It’s something not usually accessible to the public. This makes it a hook for the viewers. 

• You can show how you prepare a listing for sale, paperwork, or client meetings.

The BTS content is one of the most powerful types of real estate videos to humanize your brand. It shows potential clients how much effort goes into buying or selling a home. This helps highlight your team’s hard work and dedication.

The video may show:

• Your Team Efforts
• How Service Is Provided
• Home Inspection Insights 
• Negotiation Process
• Closing Day Moments

A Livestream survey highlights that: 

• 87% would prefer to watch a video online if it has BTS content. 

This shows how much people love such videos. Because they help connect both service providers and clients on a personal level. 

Best Practices

• Keep it fun and light-hearted: audiences love a little personality.
• Show real moments: don’t make it feel too scripted.
• Use captions and text overlays: for better engagement.

Example

Real Estate Animated Video Ads

Level up your realtor game with this. 

Among several traditional ads, animation does stand out. Animation content, particularly explainer content, has one strong factor: fun and dynamic visuals. 

The videos typically use animated characters and graphics to show your expertise. It helps make you someone individuals look up to. 

They cover complex topics and processes related to real estate and help make them easy to understand. 

It can be mortgage approvals, home buying journeys, and market trends. 

Animation simplifies these and turns them into bite-sized pieces. 

The fact is that people love animation. Studies show that– 

About 32% of 18 to 29-year-olds, 19% of 30 to 49, and 10% of 50-year-olds claim that they watch animated content online. [Pewresearch 2007 statistics]

So, why not exploit that and explore the benefits of real estate animated video ads? 

You have a big audience. This can lead to an increase in ROI if you can hook them. 

Best Practices

• Use tools like Vyond, Doodly, or Animaker to create simple animations.
• Keep it under 60 seconds for optimal engagement. 
• Try bright colors and vibrant visuals to grab attention. 

Example

Live Q&A Sessions on Social Media

Did you get struck by multiple questions? 

Being a realtor, this is extremely common. And Live Q&A Sessions can help you here. 

You can produce an asynchronous video where you collect FAQs and answer them. Or go live and answer directly. 

Of course, the latter is better. 

Because it creates real-time interactions and ensures higher engagement. 

People get instant answers and get to learn about your expertise. 

Just think– you get the trickiest question like 

• Q: What if the home inspection reveals problems?

And your answer is like this: 

• A: We can negotiate repairs, a price reduction, or other solutions.” 

This makes you more reliable and helps build trust. 

As per a survey by Livestream: 

• “80% prefer to watch live video from a brand over reading a blog.”

It’s a lot of people. Connecting with them through Live Q&A Sessions on Social Media can help you boost ROI. 

Best Practices

• Be well-prepared with current market knowledge before going live. 
• Try out the most popular platforms. Use Instagram live, Facebook, live, and YouTube Live. 
• Answer in the most honest way possible. Keep the answers clear and concise. 

Example

Educational & How-To Videos

Clients are learners. They’ll have curiosity and questions.

You step up with content to help them out. Here, Educational and How-To Videos are two of the most exploited real estate video ideas. 

Such content shows your expert level in the industry. 

You earn their trust and authority when you teach potential buyers or sellers about the real estate process. 

The content can cover different topics. It can be about:

• Staging a home for a quick sale
• Tips for first-time homebuyers and sellers 
• Insights into real estate market trends

Educating your audience can make them feel confident in their decisions. This can lead to increased client loyalty and boosted ROI. 

A stat by Statista revealed that: 

• 46% of people watched online learning videos like– tutorials and how-tos. They are all between 16 and 24 years old. 

Best Practices 

• Focus on relevant topics. Identify key questions and talk about just one key message. 
• Use visuals, bullet points, and clear examples to make it engaging. 
• Create a series of educational videos: like Tip Tuesday so viewers can look forward to it. 

Example

Funny Real Estate Video Ideas

The easiest way but the toughest.

Real estate is a stressful subject. So, it needs some lighthearted jokes, puns, and wits to lighten the mood. 

Humor is a powerful tool that can easily help you get higher engagement.

Just add humor to your real estate videos and see the effect instantly. Because most real estate agents are pretty notorious for being what Joker says: Serious! 

Hilarious content, OTOH, makes you more approachable. Moreover, it also tends to be more shareable. 

Eventually, the videos help form a personal connection with you and your brand. This connection ensures GREAT brand recall that translates into conversion and a climb in ROI. 

Some funny real estate video ideas are–

• “Expectations vs. Reality” home-buying scenarios.
• Bloopers from property showings.
• Agent parodies of famous TV shows.

The stats highlight that: 

• 62% of Americans continue to watch comedy online. 

So, you can grab their attention with something hilarious. 

Best Practices

• Try relatable scenarios like quirky open-house experiences.
• Keep it simple and lighthearted. Avoid complicated jokes.
• Enhance humor with funny captions and visuals.

Example

Listing Comparison Videos

One of the smartest moves. 

Listing comparison videos is highly effective. It’s because they help buyers and sellers make proper decisions. 

Such content:

• Highlights the features, pros, and cons of each property
• Compares the properties side-by-side and 
• Makes the decision-making process clearer for clients

That way, viewers get to visualize the options better. This clarity can lead to quicker action and, eventually more sales and ROI. 

As per a stat– 

• “78% of customers use comparison when shopping online.” [Source: Ask Your Target Market]

You can lower their struggle with a nice video that lists properties and compare them. 

This convenience hooks people which can lead to conversion and more revenues. 

Best Practices

• Highlight the pros and cons of each property.
• Compare price per square foot, neighborhood ratings, and amenities.
• Make it clear and easy to understand. 

Example

FAQs: Expert Answers