They say a picture’s worth a thousand words, but a great shoppable video?
It’s worth a thousand sales.
Don’t just make videos that stop the scroll. Make ones that stop your audience’s hesitation to buy!
Creating a shoppable video that turns viewers into buyers is like picking the perfect karaoke song. You’ve got to know your audience, hit the right notes, and leave them wanting more.
A well-created shoppable video should have viewers singing, “Take my money!” But here’s the thing: creating one isn’t as simple as throwing in a “Buy Now” button.
So, let’s explore how to create a shoppable video that converts viewers into buyers!
What Makes a Video a Shoppable Video?
A shoppable video is an interactive video format. It allows viewers to click on or tap elements within the video to:
- Access product information
- Add items to their cart
- Complete a purchase without leaving the video player.
A shoppable video smoothly combines the viewing experience with the purchasing process. It allows viewers to buy products featured within the video itself directly. This unique format is changing the e-commerce industry rapidly.
Moreover, shoppable videos bridge the gap between entertainment and commerce. This makes online shopping more interactive and efficient for consumers.
4 Major Benefits Of A Shoppable Video
1. Increases Engagement and Conversions
Shoppable videos can effectively increase conversion rates compared to traditional static pages. As a result, they make the purchasing process smoother and more engaging.
Research says, conversion rates connected with shoppable video campaigns have seen significant improvements. For instance, merchants using this technology reported an increase in conversions by approx 30%. [giosg]
2. Shortens the Buyer’s Journey
Shoppable videos eliminate the need for viewers to search for products separately. As a result, this shortens the path from discovery to purchase.
3. Improved Customer Experience
Customers can see the products in action, which helps them understand how the product will fit into their lives and gives them a sense of confidence in their purchase.
4. Enhanced Brand Visibility
Through shoppable videos, brands can highlight features and detail products. This showcasing ultimately enhances brand visibility.
- Relatable Read: 15+ Video Marketing Examples: How The Top 10 Brands Went Viral?
How Do Shoppable Videos Work?
Interactive Links Embedded in the Video
Shoppable videos use various interactive elements such as:
- Clickable Hotspots: To view product details or add items to their cart, viewers can click on particular product display regions in the video.
- Product Pop-ups: When a product is highlighted in a video, details about it are displayed on the screen.
- Add-to-cart buttons: In the video, there are direct add-to-cart buttons that enable instant purchasing.
Why Shoppable Videos Are the Future of E-Commerce?
Many emerging trends are driving the adoption of shoppable videos and setting their place for future transactions.
Rising Consumer Trends Favoring Video Content
Video content is becoming more and more popular among consumers, particularly younger generations. They prefer videos over texts.
Shoppable videos provide a more captivating and immersive shopping experience.
[Source: Loopexdigital]
Impact of Mobile-First Experiences on Online Shopping
Shoppable videos offer a mobile-friendly and user-friendly approach to viewing and buying things, as most online buying now takes place on mobile devices.
Examples of Brands Succeeding with Shoppable Videos
Shoppable videos have been effectively placed by numerous brands across a variety of industries, including:
Fashion and Beauty: Brands use shoppable videos to give an idea of beauty and apparel techniques. This enables viewers to buy the highlighted products right now.
[Source: Smartzer]
Furniture and Home Goods: Shoppable videos allow users to purchase the furniture and décor they see by providing virtual tours of furnished rooms.
Food and Drink: Brands show off recipes and let customers buy the ingredients immediately through shoppable videos.
7 Steps to Create a Shoppable Video That Converts
A dynamic method of showcasing products and increasing sales inside the video experience is through shoppable videos. Careful preparation and execution are necessary to produce shoppable videos that work.
Here’s how you can do it:
Step 1: Define Your Objective
Setting your goal is essential before you begin filming. What do you hope your shoppable video will achieve?
Brand Awareness vs. Direct Conversions
Aspect | Brand Awareness | Direct Conversions |
Purpose | The extent to which your target audience recognizes and remembers your brand. | The act of a user completing a specific action like making a purchase, signing up, or downloading content. |
Goal | Focuses on building brand value and emotional connection with the brand. | Focuses on driving immediate actions to generate measurable outcomes. |
Timeline | A long-term strategy that builds over time. | Short-term results aimed at achieving immediate objectives. |
KPIs (Key Metrics) | → Impressions → Reach → Social mentions → Website Traffic → Brand searches → Audience engagement. | → Conversion rate → Click-through rate → Revenue → ROI → Lead generations |
Marketing Channels | → Social media → TV ads → Influencer marketing → Events | → PPC campaigns → Email marketing → Landing pages → Retargeting ads |
Budget Allocation | Often needs a larger upfront investment with slower, cumulative returns. | Usually, smaller budgets focus on immediate gains. |
Step 2: Choose the Right Platform
TikTok
- Perfect for quick, interesting videos with popular music and artistic effects.
- Ideal for encouraging impulsive purchases and reaching a younger audience.
Shopify
You can use Shopify’s built-in tools to make shoppable videos right on your product pages if you have an online store.
You can make shoppable videos that easily link to your product catalog with
- Instagram Reels
- Shopping capabilities.
YouTube
Ideal for lengthier, more thorough product explanations and demonstrations. You can connect to your website or product pages from YouTube’s end screens and cards.
[Source: Websitplanet]
Step 3: Plan Your Content
Effective shoppable video creation requires careful planning.
Showcase Products in Action
Highlight the main characteristics and advantages of your items while showing how they operate. To make the experience more interesting, display how the product is used in actual situations.
Script Ideas for Short, Engaging Videos
- Product demos: Highlight the main aspects of your product and show how to use it.
- Behind the scenes: Provide viewers with an inside look at the operations or culture of your business.
- Customer Testimonials: Highlight happy clients discussing their satisfying experiences.
- “Get Ready With Me” Style: Illustrate how your product is included in a regular schedule.
Step 4: Film High-Quality Videos
With the correct resources and methods, you can produce videos of excellent quality even on a tight budget.
Tools and Apps for Beginners
- Smartphone Cameras: The cameras on modern smartphones work pretty well at filming videos.
- Free editing apps: CapCut, InShot, and VN are a few examples of apps that provide easy-to-use editing features.
Tips for Lighting, Framing, and Editing
- Lighting: Invest in reasonably priced lighting equipment or, if feasible, use natural light.
- Framing: To make visually appealing videos, carefully arrange your shots.
- Editing: Make sure your films are brief and interesting. Try to use text overlays, music, and transitions to improve the viewing experience.
Step 5: Add Product Links and CTAs
The ultimate objective of product-focused videos is to increase traffic to your product pages.
Converting viewers into consumers requires the smooth integration of:
- Product links
- Obvious calls to action (CTAs).
TikTok
Use Product Stickers: You may link to products directly in your videos by using TikTok’s native product stickers. Viewers may easily learn more and make a purchase using these stickers without ever leaving the app.
As these stickers work directly with TikTok’s buying functions, you can use these and see a difference.
Shopify
Incorporate Videos into Product Pages: Adding videos straight into your product pages will greatly improve the buying experience if you have a Shopify business.
Videos can increase conversion rates by:
- Showcasing product features
- Demonstrating usage
- Fostering trust
Customers can observe the product in use and make better decisions as a result.
Step 6: Optimize for Mobile
Making your films mobile-friendly is crucial because a large percentage of video views take place on mobile devices.
Formats for Vertical Videos
Use mobile-screen-optimized vertical video formats (9:16 aspect ratio). This guarantees that your films will fill the screen and offer a fascinating visual experience.
This is particularly crucial for apps like Instagram Reels and TikTok.
Clear Images and Little Text
Mobile consumers frequently watch videos in noisy settings and on smaller screens.
Make sure your message is understandable by using:
- Close-ups
- Clear images
- Little text
Steer clear of extra text or busy images that could be hard to read on smaller devices.
Step 7: Test and Iterate
Optimizing your video marketing strategy requires constant testing and iteration.
Videos from A/B Testing for Effectiveness
Try out several video components, including:
- Titles
- Thumbnails
- Descriptions
- Calls to action
Determine which ones your audience responds to the most.
You can also compare various iterations of your films using A/B testing. Determine which ones generate the most engagement and conversions.
Calculate Conversion Rates and Engagement
To evaluate the success of your videos, monitor important metrics, including:
- Views
- Watch time
- Likes
- Comments
- Shares
- Click-through rates
- Conversion rates
To collect this data, use the analytics tools that the platforms you’re using (such as Shopify analytics and TikTok analytics) offer.
3 Secret Tools for Creating Shoppable Videos
The following platforms and solutions make it easier to create and use shoppable videos:
1. TikTok Creator Tools
A few of the built-in tools that TikTok provides for making shoppable videos are:
- Product links
- Shopping tags
- Live shopping capabilities
Creators may easily incorporate product details and payment choices into their videos with the help of these tools.
2. Shopify Integrations
Shopify allows shoppable video capabilities by integrating with several platforms and apps.
By incorporating interactive components into their product videos, these integrations enable brands to transform their videos into direct sales channels.
Relatable Read: Top Online Video Distribution Platforms: Where To Share And Grow Your Audience
3. Video Editing Software
There are Video editing software like:
- Canva (for easier edits)
- Adobe Premiere Pro (for more complex editing)
They are important for creating high-quality video content that serves as the basis for any shoppable video experience.
Moreover, with the help of these tools, producers can:
- Make a difference in videos
- Add text overlays
- Produce interesting images that capture audiences.
- Relatable Read: 15 Proven Strategies For Creating A Software Demo That Sells
How to Add Shoppable Videos to Shopify?
The ultimate purpose of shoppable video is to convert spectators into buyers. To provide a smooth shopping experience, Shopify provides multiple ways to incorporate video content into your product listings.
Step-by-Step Guide
Put your video online: You can submit your movie straight to Shopify or host it on a website like Vimeo or YouTube.
Relatable Read: Vimeo vs. YouTube: Which Platform Is Best For Your Brand’s Video Strategy?
Add the video: To add the video to your homepage, product pages, or other pertinent pages, use Shopify’s theme editor.
Tag items (if applicable): You can tag products directly in videos using some Shopify apps, which will create clickable hotspots that take viewers to the product page.
The description’s link: Provide links to the relevant product pages in the video description if direct tagging isn’t an option.
Product Page Video Content Integration
Direct video embedding on product pages is a very successful tactic. The product’s features, functionality, and consumer confidence can all be shown in the video. This may result in lower returns and higher conversion rates.
Mobile Design Considerations
Ensuring your shoppable videos are mobile-friendly is important given the large amount of mobile traffic. This comprises:
- Responsive design: The video and the elements of the page around it should adjust to various screen sizes with ease.
- Quick loading times: To reduce loading times on mobile devices, employ effective video players and optimize video file sizes.
- Vertical video format: For the best viewing experience on smartphones, use vertical video formats (9:16 aspect ratio).
Tips for Making Shoppable Videos on TikTok
The short-form video format of TikTok is perfect for producing interesting shoppable content. The following advice will help you succeed as much as possible:
Make Use of Hashtags and Trending Sounds
Your videos’ visibility and audience can be greatly expanded by utilizing trendy sounds and pertinent hashtags.
Use TikTok’s Product Linking Feature
You can directly link products that are featured in your films using TikTok’s dedicated product linking feature. This makes it easier for viewers to buy what they see and expedites the purchasing process.
As TikTok consumers have short attention spans,
- Make sure your videos are interesting and brief
- Make sure your films are brief, eye-catching, and captivating to draw viewers in
- Entice them to visit your product sites
- Put your attention on creatively and entertainingly presenting the product’s salient characteristics and advantages.
Common Mistakes to Avoid
Consider avoiding some common mistakes to make your shoppable videos work.
- Avoid overloading videos with text or visuals
- Steer clear of the lack of clear CTAs
- Not focusing on mobile optimization
For the best deals in video production, you can always check out LocalEyes Video Production.
Wrapping Up!
So, picking the right shoppable video is all about balancing creativity with strategy. Focus on showing your products in action and you are good to go.
It’s time to take action for your brand! Start creating the perfect shoppable video today!
FAQs: Shoppable Video That Converts Viewers into Buyers
When viewers click on interactive components or links in a shoppable video, they can buy the products that are featured in the video.
Use top-notch video production, properly display products, including calls to action, and optimize for mobile viewing to produce shoppable videos that convert.v
Using platform-specific purchasing capabilities or tagging products in photos or videos on social media sites are common ways to create a shoppable post.
Using TikTok’s product linking tool, utilizing popular hashtags and sounds, and creating brief, interesting films are all part of creating shoppable videos.
Founder at LocalEyes Video Production | Inc. 5000 CEO | Emmy Award Winning Producer