Corporate Video Production: How to Create Videos That Elevate Your Brand’s Story?

→ 96% of Viewers Use Videos to Learn About Products and Services.

→ 55% of Viewers Watch Content to Make Purchasing Decisions.

These two stats give you a rough idea of what videos can do to people. Basically, it can legit persuade people. That’s what you– as a corporate someone— need right now. 

You need good corporate video content. The perks it brings are several and long-lasting. 

The list contains:

• Boosted Brand Awareness
• Enhanced Engagement 
• Increased Traffic To the Website
• Multiplied Conversions
• Trust Building
• Rich Reputation 
• Stronger Bond With Existing Customers 
• Scope To Attract New Leads

You get it from a good corporate video production team. 

This team is an all-rounder. They have diverse experts who work together to create a video that elevates your brand’s story. 

 Let’s know how it works. 

Understand Your Brand’s Story

Identifying Core Brand Values and Mission

The following two define your brand’s personality.

→ Values portray what qualities you treasure in your culture. 

→ Mission stresses the reason why your company exists and the goals you want to achieve. 

Both work to shape a company. As they act like a ‘brand identity’, you need them in the corporate video. Why? Because–

• Builds trust and credibility
• Enhances recognition
• Drives purpose
• Inspires loyalty
• Creates emotional connection with viewers

A 2019 report mentions that 77% of consumers buy brands that share their values. 

Now the questions here are:

→ what are your corporate missions and core values? 

→ What message do you want to convey?

→ Have you identified them?

If not, It’s okay. 

Try these guidelines to find your mission and understand your values– 

Tips for analyzing audience expectations and pain points

• Conduct surveys and polls
• Review customer feedback
• Study competitors and audience
• Monitory industry trends 

Aligning the Video Concept with Brand Messaging

Brand messaging mainly expresses why you matter. 

The clearer and more defined the message, the easier it is to earn your audience’s trust. 

That’s what you’d want in your corporate video. 

But how would you align the video concept with brand messaging? You can consider these tips—

• Integrate specific brand values like innovation, passion, or creativity. 
• Share stories and elements of your culture/belief. 
• Tailor audience-centric content. For instance, RedBull, the energy drink producer targets an audience that’s deep into extreme sports.
• Ensure brand consistency. Use your signature color palette and logo throughout the video.
• Keep the message clear. For instance, Spotify uses the tagline “Music for every mood” for its brand messaging. It’s straightforward. 

Examples

Nike’s “Dream Crazy” campaign ft. Colin Kaepernick

It worked because of its powerful social message and personal storytelling.

Apple – “Welcome Home”

It shows you how Apple devices seamlessly integrate into everyday life.

Google’s Year In Search

It grabbed the attention through its storytelling format. With that, the content emotionally connected with viewers. 

Pre-Production Phase: Laying the Foundation for Success

This is all about planning and plotting. Setting your goals is what you lay as a foundation. 

Defining the Purpose and Objective of Your Corporate Video

List out everything you want to see in the content. 

Keep the corporate video strategy as comprehensive as possible. 

The type will vary based on your purpose. For instance– 

Corporate Video Type	Purposes
Promotional video	To attract viewers, increase engagement, and raise brand awareness
Product launch video	To introduce new products, attract potential customers, raise brand awareness
Explainer video	To clarify complex concepts/processes and connect with the audience.
Testimonial video	To build trust by featuring happy clients.

Although the type might differ, the video message has to be clear. You can ensure it through–

• Defining the core and broader objectives
• Knowing your target audience
• Drafting a script
• Getting feedback 

For this, sit with the corporate video production team. 

Here, you and the team can exchange ideas. Come up with the one that works out best for your brand. 

A SMART technique can be quite efficient to help you guide goal setting.

It can help any production house shape focused and effective content. 

Once you’ve settled on the goals and video type, the next step is to fix where you’ll use the content. The best would be mixing up all the platforms. 

Try to tailor your content based on the social media platforms. For instance– 

→ Longer videos for YouTube

→ Shorter videos for Instagram, LinkedIn, and Facebook.

Besides, create a list of your target audience in this stage. Ask yourself whether you’re stressing individual brackets or the range is broader. 

Know about the interests and preferences of the viewers. Then come up with a clear message that speaks to them on a personal level. 

For corporate video, your target audience can be– 

• Loyal and potential customers
• General consumers 
• Business owners
• Business partners/suppliers
• Industry professionals, peers, and analysts 
• Investors
• Retailers 
• Media/Press
• Techies or tech bros
• Early adopters
• Influencers 

Scripting and Storyboarding

These two simply organize your objectives. 

It gives you an organized visual roadmap that ensures the narrative is strong enough to draw attention. 

So, keep both Scripting and Storyboarding well-structured. Because that’s what helps give your content a proper structure. 

Talk to the team about the kind of story and script your corporate video should have. It’s better to create one depending on your audience. Focus on the background, culture, emotions, and interests. 

Add such elements to the corporate video script. This will trigger the viewers to notice and check your video. 

Steps to an Effective Scripting and Storyboarding

• Define goals and objectives
• List your target audience
• Create a script 
• Outline key scenes
• Sketch them
• Add dialogues and notes
• Include visual and audio elements
• Plan the shots
• Review and revise 
• Get feedback
• Finalize the storyboard 
• Templates

You can use drawing or illustration tools. Want more convenience? Then you can try some good digital templates available online. For example—

• Storyboard That
• Canva
• Plot
• Miro
• Toon Boom Storyboard Pro

Choosing the Right Tone, Style, and Length

Because they all influence the efficiency of your corporate video. 

Let’s show through a table how tone and style do that–

Tone	Style	Impact
Serious	Documentary	Builds credibility and emphasizes professionalism.
Playful	Animated	Hooks the audience, promotes creativity, and keeps it memorable.
Inspiring	Cinematic	Hooks viewers and creates an emotional connection.
Casual	Vlog	Engages the audience because it’s relatable and adds a personal touch.
Informative	How-to	Educates the audience with practical advice.

This is just an example. You can surely mix and match the tone and style and explore creativity with the corporate video production team.

Video length is equally an important factor. 

Tailor each content depending on the platform. 

For instance,

Optimal Video Length	Platform
Reels 15-30 seconds	Instagram and Facebook
Short under 1 minute	Different social media
Medium 1-5 minutes	Websites
Long 5-15 minutes	YouTube, Vimeo, LinkedIn
Live Streams	YouTube, Facebook, Twitter

Production Phase: Creating Engaging and Professional Content

The Right Team 

Talented and creative.

That’ll be your corporate video production team.  

A skilled and productive team works to bring out the best in videos. 

Ensure the company has all sorts of experts— directors, videographers, editors, and SEO team. 

It’s because they-

→ Stress the quality of your content

→ Use advanced tools and techs 

→ Manage workflows and timelines effectively

→ Ensure the content goes with your goals and grabs the attention

Now how would you find one? Simple– go through all their works from newest to oldest. If the samples go well with your preference, go with them. 

The key factors to find the right team are:

• Expertise and Specialization
• Client Reviews and Testimonials
• Portfolio Quality
• Certification
• Service Range
• Team behavior 
• Communication skills
• Punctuality
• Smartness
• Good listening skills
• Budget and Pricing

Pick a company that has friendly and approachable pros. This will ensure efficient communication which can help you both build a good story for the corporate video. 

Essential Equipment

The right team will always have all the video production equipment ready for the job. 

If you want to create quality corporate video, opt for premium devices. 

The checklist includes–

Factors	Equipment	Details	Purpose
Camera Gears	Camera	Professional-grade cameras like the Panasonic LUMIX S5 II	Versatility and high-resolution capture
	Lenses	A range of lenses [Prime and Zoom]	Shooting different scenarios
	Supports	Sturdy tripods, monopods, and gimbals	Stable shots
Audio Gears	Microphone	Quality shotgun mics like Sennheiser MKE600 and boom mics like Rode NTG-3B	Capture clear audio from any distance
	Audio Recorders	Portable recorders like Zoom H8	Backup audio recording
	Wireless Systems	Lavalierie mics	Interviews and presentations
Lighting	Kits	LED panels and softboxes	Rich capture and better views
	Gears	Diffusers, reflectors, and gels	Controlling lights

Shooting Tips for High-Quality Corporate Videos

Let’s give you some nice and effective video-shooting tips–

• Use natural light if possible.
• Consider 3-point lighting (key, fill, and backlight) for even light distribution.
• Avoid harsh shadows with diffusers and softboxes. 
• Try a mix of multiple camera angles– wide, medium, and close-up shots.
• Keep the camera at eye level for testimonials and interviews.
• Use lapel and shotgun mics for clarity in sound. 
• Monitor audio levels with headphones.
• Apply the rule of thirds for balanced framing.
• Make sure the subjects (or Products) are well-framed. 
• The background should be clean or plain.

Post-Production Phase: Crafting the Final Story

Editing and Refining Your Video

Post-production always starts with editing. 

In this state, all the footage of your corporate video will get a fine shape. 

The team here will work to bring perfection to the content through their editing skills. 

Usually, editing involves these techniques–

• Cut different scenes.
• Sort the footage based on proper order. 
• Lay out the primary shots making sure the main highlight is featured.
• Put a smooth transition between clips.
• Add suitable sound effects or music that go with the mood
• Insert visuals, graphics, lower thirds, titles, and end cards
• Remove unwanted noises.
• Enhance voice clarity.
• Adjust color grading, temperature, and other effects 
• Refining video content
• Incorporate branding elements like— logos, color palettes or schemes, fonts, and predesigned elements. 

You can use popular editing tools like Adobe Premiere Pro for Windows or Final Cut Pro for iOS. 

Adding Soundtracks and Voiceovers

The right soundtracks and voiceovers enhance the content.

Music adds emotional depth whereas the voiceovers clarify the message.

Pick the one that fits the tone of your video. 

For example,

Corporate Video Type	Suitable Music
Product Launch	Upbeat and energetic to bring excitement
Promotional	Catchy music to grab attention
Explainer	Softer music so that viewers get to listen to the explanation without getting distracted.
Testimonials	Very warm and sincere music.

Make sure to source music legally from platforms like– 

• Artlist 
• Epidemic Sound 
• Envato Elements
• Soundstripe
• PremiumBeat

Distributing and Promoting Your Corporate Video

Choosing the Right Platforms for Maximum Reach

Here are some of the best business video marketing platforms for your content. 

• YouTube
• Instagram
• LinkedIn
• Vimeo
• Twitter
• Facebook
• Snapchat
• Tiktok

Importance Of Tailoring Videos For Different Platforms

Aspect ratios

Different platforms require specific ratios. For instance–

• YouTube uses 16:9
• Instagram uses 9:16 

So, you need to craft the content to fit the platform. It makes sure the corporate video looks good. 

Length

Each platform has ideal and preferred video lengths. For instance–

• YouTube works best for longer content. 
• TikTok is perfect for shorter ones. 

So, match the video length to the platform accordingly. 

Audiences 

Different platforms have their own unique viewers with specific interests. For instance– 

• YouTube users often seek in-depth, informative, and entertaining content.
• LinkedIn users are mostly professionals looking for industry insights mostly.
• Instagram users are more into a wide range of content but has to be shorts

SEO Optimization for Corporate Videos

Video SEO is one of the most essential keys to unlocking visibility. 

The more optimized your content is, the higher the chances it’ll rank on search engines and platforms. 

For this, you need to optimize corporate videos for search. 

Try out these guidelines—

Video titles

• Use relevant keywords. 
• Keep the titles clear and concise– under 60 characters will be spot on.
• Example: How Our X Product Solves Industry Issues.

Descriptions 

• Use primary and secondary keywords naturally. 
• Provide a detailed summary of the corporate video. 
• Add relevant links to your website and social media page.
• Example: Discover how our new product streamlines workflow.

Tags

• Use a mix of broad and specific keywords
• Examples: “corporate video”, “business solutions”, and “product launch” 

Closed Caption 

• Add accurate closed captions to improve accessibility and SEO.
• It helps boost engagement and watch time. 

Metadata

• Fill in all metadata fields. It includes video category, location, and license information.
• Add custom thumbnails with descriptive file names.

Using Analytics to Measure Success

Key Metrics to Track

• Views
• Shares
• Likes
• Watch time
• Comments
• Conversion rates
• Engagement 
• Analyzing Performance Data

Use These Analytics Tools To Understand Viewer Behavior.

• Google Analytics
• YouTube Analytics
• Quintly 
• Vidyard
• Brandwatch

Common Mistakes To Avoid In Corporate Video Production

• Lack of planning and clear messaging 
• Overcomplicating the video with excessive branding 
• Shooting under poor lighting and loud background noise 
• Taking videos without steady tripods and using shaky footage
• Wrong call to action 
• Ignoring post-production details 
• Jump cut overuse
• Unnecessary elements and details
• Being too salesy 
• Poor storytelling 

Create Videos With Local Eyes 

Corporate videos do 3 main things that help flourish your brand. It raises awareness regarding your existence, it helps you reach your audience, and it increases your chances of conversions. These benefits contribute to more ROI. So, if you want success, consider a good corporate video production house like LocalEyes. They have almost everything needed to be one of the top.

Frequently Asked Questions (FAQs)