You need a structured and detailed outline for a fantastic promo video. Ensure everything is detailed and scripted before you start making the video.
Gradually, setting the goal and editing the video accordingly will set up your promo video completely. Keeping it precise and always sticking to the mark will elevate the engagement of the video to the audience.
Key Takeaways: Promo Video Making Tips
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Promo Video: Explained Simply
If we break down the word “promo”, the video is dedicated to “promoting” your content.
The content format can be of anything. It can be music, movies, gaming, advertisements, events, or programs.
A promo video simply showcases:
- Your project
- Your work/portfolio
- Your product
- Your service
- Anything in a good attention-drawing manner.
With the content intent in mind, you must uphold the video’s main goal or target (i.e., draw attention to the content). Failing to do so will result in nothing.
So, your promo video has to be specific about the content; no extra lengthy processes or value addition. You don’t want to make it a trailer here. If it’s about a concern, just raise the problem and provide a solution. Highlight its glimpse shortly with no extra explanation, no extra portrayal.
https://www.youtube.com/watch?v=PNXxrijIa84
So, sticking with the key features only will be more than enough to portray your video here.
To spice things up, you can create suspense in the video. Viewers should become enthusiastic about the product through it.
Suppose you’re making a promo video for a short film. Keep the suspense or plot highlighted so that viewers become more interested in watching the movie later on. The same goes for any product.
Drawing the attention of the viewer makes them interested in it.
How To Make A Promo Video? (Step-by-step Process)
All done knowing about the promo video, now let’s make one. Wait, you must know how to make a promo video before that. Without taking it far, let’s jump to 10 simple tips for accomplishing the task perfectly.
Step 1: Maintain a Script
You must maintain and follow a script to make a good promo video. No matter what the topic is, you have to enlist and document the storyline and process first; everything from minute one to the last.
Detail your script so that it contains everything. Make it a live video with words. That’ll help you to crack your goal.
Step 2: Set Your Goal
Let’s say you made a promo video on your own and it didn’t stand up to the audience. it more or less means nothing at this point.
While you’re up to maintaining your script, you have to decide on the purpose your video will serve. Just set it right whether you want to create awareness make an announcement or show a unique thing.
In short: Your audience getting your point and target throughout the video has to be the main dish of the day.
If you have multiple goals, you can drive it in your video. Just don’t get out of the track and make it a lengthy video, it’s not a trailer remember that.
Step 3: Select The Purpose Of The Video
You won’t be making a video just like that, there’s a purpose behind it. For a good subject matter, the video has to uphold the overall direction of the purpose.
If you’re making a promo video for a movie, your purpose has to be to uplift the character and genre of the video.
For a music album, you need to show some glimpses of the songs that will be in the video. Making a testimonial video should focus on the subject matter along with what the product will bring to the table for the client.
Most importantly, introduce the main objective of the product in your promo video. Make it such that the audience can understand why they’re watching the video and what awaits them ahead.
Step 4: Select Your Tone In The Video
Now the delivery has to be specific and targeted. Don’t forget, that convincing your audience is the main target. So, you have to keep the tone convincing enough.
Before you select the tone of your promo video, let’s go a bit backward; identifying the goal.
What’s your goal here? Making your audience laugh? Creating suspense? Announcing something?
Your tone has to be specific according to the message and delivery.
The tone in the video is crucial. You just can’t use a mischievous tone in a suspense-delivering video and vice versa. Be specific and use the tone as it should be. This will enrich the video and engage multiple views from the same group or people, and your video will go up.
Step 5: Duration Maintenance
Saying again, a promo video is not a trailer or a part of anything big, it’s a signaling or directive portrayal of a specific content or topic. So, your video won’t be big, it has to be directive, specific, and perfect to display your focus and goal on the topic.
45-90 seconds is said to be the ideal time for a promo video. Yes, the timing can increase or decrease accordingly, but that shouldn’t just elevate long and far.
While you go on to make a commercial video, ensure proper placement of ad implementations as well. The placement is important because the brand that’ll pop up will always look for its best promotion. And keeping it in an intense moment will surely elevate your video.
Step 6: Style Of The Video
How you’re going to show the video to your audience is the style of your promo video. You’re making an animated video or real-life implemented or stock or live action; you decide it.
You can even combine multiple styles in a single video like a touch of animation and visual effects in live or real-life videos. It all depends on the goal basically, the goal is that important.
Step 7: Detailing The Idea
Bring up the main subject matter of the promo video into proper and stand-out objects. Going back to the first point, detail your idea in the script properly. Live out every character and other stuff with proper enrichment and implementation.
But you already did that in the script earlier, so what’s new to do? Enlist every element and character separately in detail. Don’t skip a single thing here, outline every single element, color, effect, impact, sound, duration, and whatnot.
The outline should be such that if you just copy and paste the idea hypothetically, it comes out as your desired promo video.
Step 8: Confine A Storyboard And Its Detailed Works
As you proceed to make the video, finalize and prioritize your shootings and other stuff here. The scenes of the video should be such that it goes on with a proper roll and maintains the message of the video.
If you are to implement an edit, specify it keeping the main subject matter in place. For a live shoot, keep the camera angle, zooming, and holding position properly.
Your storyboard should be aligned with the script, such that each shot should portray what’s directed in the script. It will make your video more professional and amazing in a sense.
Step 9: Make A Good Edit
Editing is important, otherwise you won’t be able to deliver your message properly. The main purpose of your video is to enlighten the subject matter of the main topic. So, upholding the matter along with the characters, message, purpose, etc. has to be done by a good edit.
You can do the edit with your preferred tools. But keep in mind, don’t get deprived of the main topic and goal. Within this boundary, keep everything in position and highlight them as needed.
Step 10: Recheck Every Segment
Once you’re done making the whole video, watch it again and again. Correct and edit every possible segment you’re doubtful about. If you’re unsure to find any mistakes, just show it to someone as an audience. They might help you accordingly.
Your video has to be full-fledged top-notch as a whole. No matter what the goal or purpose is, you should never compromise the quality of the content. This will further go on not only to elevate your video but also the stature of your purpose to the viewers.
How To Make Your Promo Video Stand Out?
Making a good video and assuming it’ll click; well that’s not how it happens. You have to be ahead of the game and make a place on your own there.
Here you have some tips to make your promo video stand out in the market.
1. Keep Your Video Short And Precise
No one wants to watch a lengthy promo video. Understand that it is a direction to the main topic, not the main content itself. So, keep it directive, precise, and what it brings to the table for the audience.
The audience will consume stuff that comes in a precise and short period. This will also make them watch it multiple times if it’s able to grab their required attention.
2. Enlighten The Brand
The brand is what will bring value to your promo video. And enlightening it to the audience will serve the purpose of the goal of the video.
When you make a video regarding automobiles, enlightening the brand will be a cherry on top. On the one hand, you’re making a superb video on the other you’re promoting and acknowledging the brand.
You can engage the audience for your video, as well as for the brand here.
3. Hire A Professional
Well, when your target is to make an outstanding promo video, none can do it better than the professionals. You might be in a learning phase, but the success and validation the professionals will bring to the table will be unique and preferable.
Not everyone’s a professional. Again your purpose and goal play a vital role here. To make both ends meet, certainly go for a professional video production unit that can make outstanding promo videos for you.
Check Out A Few Promo Video Examples
Frequently Asked Questions
What To Say In A Promo Video?
A promo video should enlighten the subject matter of the content along with the mission of the video. Drawing the attention of the viewer and engaging it further towards the video should satisfy the main purpose of a promo video. Raising a problem and assuring a glimpse of its solution can be another part and parcel of a promo video.
How Do I Create Promo Videos?
To create a promo video, you have to make a script of the whole subject matter of the video. Then proceed with the total purpose and goal of the video. Sequentially, make a good progression with good edits, effects, characterization, and whatnot in your video. Don’t forget, that you have to keep the goal and subject of the video alive throughout the video.
How To Make A Promo Video On iPhone?
To make a good promo video on the iPhone, you have to go on its 4k resolution mode. Then start shooting your video at 24 frames per second with detailed and perfect shooting angles. Disabling the HDR and enabling the grid will help you gain the perfect tone and texture of your video. While you do everything here, keep the lighting, stabilization, and composition stable for a perfect promo video on your iPhone.
You’re Done Making A Promo Video, What Awaits Now?
Making a promo video vs making an outstanding promo video carries a huge difference. Sometimes the hook and zest of your video lies in your professionalism and expertise.
Under any such dilemma or hesitation, we’re always there to assist you.
Founder at LocalEyes Video Production | Inc. 5000 CEO | Emmy Award Winning Producer
