10 Best SaaS Explainer Videos: Great Examples for Inspiration in 2025

The journey of a SaaS explainer from confusion to clarity is quite short. 

Just 2 minutes or less. 

That’s how much you get to talk about your software, feature its benefits, wrap up your story, and pull the audience. 

We are talking about the technology here. Anything techy can go from being complicated to more complicated. 

For viewers, you have to go the other way around. This means making the idea easy to more comprehensible. 

It’s possible with an explainer video. You can use it to translate complex software into simple, interesting content. 

Result: Sale and Conversion hikes.

As per the study, 

“Companies enjoy a climb in their sales and conversions by up to 144% after users watch an explainer.”

This happens when the content is good. But which one is? 

Want to see what perfect ads look like? 

Check out the 10 best SaaS explainer videos here to get some INSPO from. 

• Relatable Read: Top 10 Video Production Companies in USA

Top 10 Best SaaS Explainer Videos for Inspiration in 2025

1. Zepl Animation By LocalEyes

A classic 2D-style content. 

It has almost everything that makes it one of the best examples of SaaS explainer videos. 

The first thing you notice is its user POV storytelling. Here, we let a customer express the problem in the content. He starts with how their team has been facing some real headaches with managing data at work.

Then, they discover the app Zepl. The workers learn how it sorts out the issues with its AI-enabled data management. 

The main highlight is the platform’s ease of use. You understand that because of its clear narration. We kept the overall message positive to be persuasive. 

Besides, we took a customer’s experience and explained it that way. This helps make the video more reliable. 

There’s a nice mix of color palettes we used in the video. The pink and black are primary. And they hit it just right. It’s faded but the saturation is slightly high. This makes the graphic elements pop. 

There’s a simple CTA. We ended the content with that and encouraged viewers to sign up for a free trial. 

Overall– we kept it super simple because clarity reaches the mind faster. 

Target Industries

Data-driven and tech-focused companies. 

Objective

To promote Zepl as a user-friendly data platform.

Why It Stands Out

Innovative storytelling. 

• Relatable Read: Top 20 Video Production Companies in New York: Expert Picks and Reviews

2. Grammarly- Bring Ideas To Life

Just 5 seconds and we get the concept. 

No voices out. The words do it all to make you understand what it’s about– Grammarly. 

It shows how the app helps users in different scenarios, be it–

• Suggesting better words in professional emails 
• Fixing grammatical errors in academic essays or
• Shortening sentences in chats

This is a great way to start a SaaS app explainer. It doesn’t explain. Instead, the video depicts Grammarly’s versatility and ensures users’ thoughts are translated perfectly into words. 

You can see the actors’ confident demeanor which pulls the audience. It reveals how the app can elevate their writing. Such an approach works so well that even we’ve used the tool while covering it. 

Besides, the upbeat music goes well with the app’s benefits. The faded filter looks classy. 

The storytelling is simple but engaging. These combinations help your viewers walk in the character’s shoes and connect with the brand. 

And the CTA is the cherry on top. 

Target Industries

Education, Enterprise, and Personal. 

Objective

To promote Grammarly as a powerful writing tool.

Why It Stands Out

Message well-delivered with words, without voiceovers. 

3. Google- Password Manager

Combine simplicity with creativity and you get this. 

They just turned the plain dots we see in passwords into various 3D shapes. The SaaS explainer uses those shapes to demonstrate how fragile the passwords are. It made the shapes look like they could easily break. This helps show why weak passwords are risky. 

The voiceover is comprehensible and helps us understand the message. It calmly explains how Google Password Manager makes it easier to keep your accounts safe. 

Moreover, the message is clear. It first talks about the common password mistake. Then, the narration smoothly switches to the main tool. 

They kept the background plain white. Then again, the 3D shapes and other graphic elements have unique color combinations. It’s eye-catching enough to attract viewers. 

The SaaS explainer surely sticks in your mind with its calm and soft animation style. It gets the point across about the significance of strong passwords. 

Target Industries

The general public and tech-savvy individuals.

Objective

To raise awareness about the dangers of weak passwords.

Why It Stands Out

Creative 3D-style graphic elements.

4. Slack vs. Email

This one hooks people by taking them to history.

And what’s better than “Once Upon a Time” to kick things off?

This SaaS explainer video starts by telling viewers how communication forms have changed over the years. It starts from paper to email— and then Slack pops up. 

The voiceover compares messy inboxes to the clean, organized vibe of Slack. It expresses the limitations of the first two— boasting Slack’s versatility and benefits. 

There’s–

• Inbox management
• Real-time chats 
• Reactions 
• Easy file sharing
• Status update 
• Teamwork 

All of these are presented in a straightforward animation-style video. 

The message is clear: the SaaS tool is there to help you work more efficiently and collaborate with your team.

Typically 2D and 3D mix can go wrong. However, Slack has used both animation types that sync well. 

The visuals are vivid and so are the color palettes. This shows their creativity. 

Target Industries

Technology, Media, Remote Team, Small Business, and Public Sector.

Objective

To promote Slack as a better alternative to email.

Why It Stands Out

Straightforward narration with 2D and 3D mix. 

5. What is Dropbox

The real OG of SaaS explainer videos. 

Despite releasing in 2012, the ad set the bar for all explainer videos since. Its main hook is the stop-motion approach. 

This makes it look like an old-school ad with pencil-drawing characters, a basic presentation, and no music. 

But the fun fact is— this works even today!

The reason is its huge impact. It effectively communicates the core value proposition of Dropbox– file storage and sharing that’s—

• Easy
• Accessible
• Secure

Viewers love the simplicity. It addresses the struggle of keeping things organized. Then, the video shows how having a magic pocket like Dropbox can hold everything together. 

It’s funny that they explain the benefits through real-world scenarios. For instance– if your computer ever gets wet, the data in the app will still be safe and secure. But this manages to keep your audience hooked. 

Just like the storytelling, the visuals are clear. It easily conveys the intent of the SaaS app. 

Target Industries

Personal, Startups, and Enterprise

Objective

To promote Dropbox as a user-friendly cloud storage solution.

Why It Stands Out

Explained simply with real-life scenarios.  

6. Microsoft Bing and Edge

Straight to the point– that’s the specialty. 

Microsoft came up with this SaaS explainer to announce some exciting new AI features. 

The concept is clear. It depicts how AI can–

• Make search results better
• Give more detailed answers
• Write emails
• Help with creative art

Main focus– the visual and actual interactive search experience. There’s no character. Instead, they went the “3D Motion Graphic” way— with Microsoft, their software, leading in the AI search game. 

It shows that the future of searching isn’t only about finding deets anymore. Now, it’s more about getting insights and completing the tasks easily. 

The footage transitions smoothly and each comes with unique color palettes. This is something that turns heads. 

There’s super catchy music that makes the video more intriguing. It doesn’t have any voice and doesn’t need any. The demo makes it simple enough for us to understand the content. 

Target Industries

Personal, Startup, Tech-Savvy, and Enterprise.

Objective

To make Microsoft Bing and Edge the leading AI-powered search and browser duo.

Why It Stands Out

Simplification of concept with vivid Motion Graphics. 

7. What Is HootSuit?

It earns views through relatability.

The SaaS explainer strikes relatable pain points like a social media frenzy. It compares getting into social media to crashing a party for businesses

As the story unfolds, we meet Hootsuit. The app invites the viewers to this digital party. It effectively highlights its power to streamline social media management. 

Through striking visuals, the video narrates the benefits like–

• Scheduling posts
• Keeping an eye on conversations, and 
• Checking your performance stats 

All from just one station i.e. the dashboard. The SaaS explainer narrates like it’s interacting with us. This is what makes the video interesting. 

The most noticeable factor is its vivid 2D animations. It combines blue with pink, yellow, and other hues. The visuals with fun music hit just right. 

Target Industries

Publishing, Engagement, Social Commerce, and Advertising

Objective

To launch Hootsuite as an all-in-one social media management platform

Why It Stands Out

Relatable pain points with popping graphics.

8. Welcome to Freshworks!

This one wins everyone over with its inclusivity. 

It highlights different races, ages, and backgrounds. They all ensure you feel a part of the video. That’s the catch. 

The video mainly opens up with issues, particularly related to customer service. One of them is the lack of a unified system for managing different ways to contact them. They had a bot but that wasn’t working. 

Then comes Freshworks. 

The tool provides businesses with efficient help to strengthen bonds with their customers. 

They focus on pain points like customer support, streamlining leads, closing deals, and campaign management. 

These help keep running smoothly. 

The video shows real people, real voices, and real struggles. It helps engage viewers efficiently. Moreover, the problem-solution approach works like a charm. 

With energetic music, the video ensures you get the right solution. 

Target Industries

Small businesses, medium-sized businesses, businesses, and non-profit organizations

Objective

To highlight Freshworks as a solution for all business software needs.

Why It Stands Out

Inclusivity and relatable struggles. 

9. SoFi- Get Your Credit Card Debt Right

It takes just 30 seconds to get the intent.

This SaaS explainer first targets all the Millennials out there. The company mentions how they understand the financial challenges we– the Gen Y– face. 

The most relatable part is when the voiceover underscores— “What hurts us more than student loans is credit card debt.” That’s true. 

They made the line more interesting by showing a girl overburdened with colorful credit cards. This makes the content both relevant and funny– something that draws people. 

As it progresses, the main solution appears– the app– SoFi. Its main function is to keep the credit card debt under control. The video also highlights benefits like debt consolidation, refinancing, and other strategies. 

All of these in half a minute. 

The combination of real people, relatable stories, and music works well together. Finance can be a confusing concept but the video simplifies it properly. 

Target Industries

Finance. 

Objective

To promote SoFi among Millennials  

Why It Stands Out

Relatable story for targeted audiences. 

10. Toggle- Explainer for AI-Platform 

This one impresses with striking blues. 

The 2D animation opens with night visuals. It comprises all the celestial bodies in the universe to represent the size of financial information. This is quite an interesting portrayal and intriguing too. 

This content starts with a single pain point. They know the audience feels clueless about money and anything related to it. Thus, the video comes with a solution—the SaaS app Toggle. 

It narrates the tool benefits like– 

• AI-powered news alerts
• Analysis, and 
• Market Insights

The motivating voiceover and scientific music align with the concept quite well. Moreover, the storytelling is simple as well as the message. This makes the video more engaging. 

Target Industries

Finance. 

Objective

To boast Toggle as a tool of financial analyzer. 

Why It Stands Out

The vibrant visuals and relatable narration. 

5 Common Elements of Successful SaaS Explainer Video

1. Engaging Storytelling Techniques

The narration is everything. 

A good SaaS explainer video needs a good story. It can be with or without voiceovers or any actors. 

The story of many content flows with just graphics or people’s activities. That can be impactful too. 

But yes. The content must connect with viewers. When narratives have any relatable factors, your audience pays attention. 

You can make the story engaging through–

• Emotions
• Demographics
• Culture 

2. High-Quality Visuals and Production

What’s the first thing you notice? Visuals right?

Pro-looking content easily grabs the attention and drives conversion. You can make it eye-catching with–

• Colors
• Graphic elements
• Overall presentation 

Be it animation or live-action, it applies to both. 

Besides, visuals ensure efficient recall value if they’re creative and interesting. Even research at 3M Corporation has proven that. They say– 

“Humans process visuals 60,000 times faster than text.” 

This makes it essential to make the SaaS explainer videos successful. 

3. Clear and Concise Messaging

The SaaS explainer has to be simple.  

Software is a complex industry to understand for broader viewers. The only way to reach them is to simplify the idea– topic– story– message. 

This means breaking down complicated concepts into comprehensible messages. 

Plus, it’s wise to wrap up all the main points within 2 minutes. 

That’s the prime point where humans stay hooked the most, and then it drops. [Source: Breadnbeyond Case Study]

Ensure the message, intent, and objective are clear. Avoid jargon or at least simplify them. 

When the audience gets what you say, it can lead to–

• Better engagement
• More conversion
• Higher revenue 

4. Strategic Use of Sound and Music

Tease your audience with some fine noise too.

You can go with something emotional or catchy. Both work for the viewers. 

However, they must align with the story, actors, and visuals. A proper track sets the mood of the content and voiceovers convey the message. 

Check out some examples of SaaS explainer videos. You may notice that most use upbeat music. This mainly works to tell them the benefits and motivate them to try their software. 

Then again, going emotional is effective as well. You can do that by highlighting the pain points and then stressing why your app is the best. 

5. Effective Calls-to-Action

Make the content beneficial till the end. 

Check out any SaaS explainer. You’d get that several videos boast Calls to action. It can be

• Creative like “Shave Time, Shave Money” or 
• Simple like “AirBnB it”

A good CTA guides people on what to do and drives action. It depends on the content like— 

• Taking a service 
• Adding to cart 
• Subscribing to a channel 
• Signing up for a program

Key Trends Shaping Explainer Videos

• Personalization Through AI: Using data to tailor video content.
• Interactive Elements: Incorporating viewer participation.
• Focus on Storytelling: Building emotional connections.

Implementing Insights into Your Own Explainer Videos

Understanding Your Audience 

Go through the demographics and research your target group. That should help you craft a message and story that they can resonate with. 

Crafting Your Story

Create a strong narrative structure. You can start the story with a problem and then introduce your software as a solution. 

This is pretty classic. 

But we suggest you try more creative options like– 

• The hero’s journey
• Comparison 
• Show don’t tell
• Time-lapse

They can make the explainer unique and interesting. 

Focusing on Benefits Over Features

Don’t just list features. It can be repelling. 

Instead, focus on the benefits of your software. This addresses the viewers’ needs and desires directly.

You can also show how your tool can solve issues or improve lives. 

Eventually, these tricks make your service more relatable and impactful.

Investing in Quality Production

Quality matters. 

If there’s any doubt you or your current team can’t make it premium, opt for a top video production company. 

Most may charge between $5,000 and $200,000. It depends on the length, type, and complexity of the video. 

A good video always drives positive results– more views, engagement, customers, and return on investment. 

• Want a budget-friendly option for SaaS explainer videos? Then try LocalEyes. 

Measuring Success

Want to improve performance? 

Track key metrics. This includes–

• Views
• Shares
• Conversion rates

Analyzing them can let you know whether your SaaS explainer is performing well or it needs fixes. 

Frequently Asked Questions: SaaS Explainer Videos