Higher Ed Marketing Insights with Clayton Dean of Circa Interactive | Market Flow Ep 1

Viral video success is the result of a repeatable system built on four core components: a deep understanding of human psychology, platform-specific algorithm dynamics, intentional content structure, and strategically designed

A video marketing strategy must align every video to specific business goals, funnel stages, and revenue-linked KPIs rather than vanity metrics. High-performing video programs use behavioral audience segmentation and buyer-journey

User-generated content can drive awareness, consideration, conversion, and retention when deliberately designed for each funnel stage. High-performing UGC relies on authentic creators, strong first-3-second hooks, clear problem-solution narratives, and platform-native

Video Interaction Guidance (VIG) is a collaborative video-feedback method that enhances relational attunement by spotlighting moments of successful interaction. VIG is grounded in attachment theory and intersubjectivity, helping clients observe