What Makes a Great Company Culture Video? Tips and Examples

Ever seen a culture video so good it made you want to apply mid-scroll? 

Let’s talk about how that magic happens!

What makes a great company culture video? 

Hint: it’s not just free snacks and beanbags!

A killer company culture video tells your brand story without sounding like a job description in disguise. It’s the perfect blend of authenticity, a dash of humor, and real people being, well, real!

So, let’s explore the ways of making a great company culture video with tips and examples!

Ready to bring your workplace vibe to life? Whether it’s for recruiting or rallying your team, a standout culture video starts with clarity and authenticity.

Let’s talk about creating one that feels 100% you.

At A Glance: 

• Understanding company culture video and its types
• Key elements of a company culture video
• Tips for creating a company culture video
• Common mistakes to avoid

Relatable Read: How to Produce a High-Impact Company Brand Video

What Is a Company Culture Video?

A company culture video offers a glimpse into the inner workings of a company. It offers viewers a glimpse into the workplace. 

It is a visual story that depicts the company’s principles, culture, and the individuals who make it happen. 

The main goal is to provide an accurate and uplifting image of the company. That is by giving intangible elements actual form and visibility through memorable imagery and language. 

These videos aim to show a company’s uniqueness, relatability, and humanity rather than merely emphasizing ostentatious benefits.

4 Types of Company Culture Videos That Are Popular Now!

Videos about company culture can take many different forms. Each with a different purpose:

1. Recruitment videos: These videos are essential for drawing in competent and driven workers in highly competitive industries.

They help job searchers grasp the workplace culture beyond job descriptions by: 

• Introducing them to the actual workspace or remote working standards
• Showcasing what it’s really like to work with the team

2. Onboarding videos: By giving new hires a glimpse into the company’s expectations, culture, and basic values, these videos help in their integration. They work well for welcoming new team members. They also give them the information they need to settle in.

3. Employer branding videos: These videos are an effective way to convey to prospective employees a company’s culture and values while also enhancing the employer brand. They enhance genuine employee experiences. They also build openness and confidence in the business culture.

4. Team showcases (also known as “Meet the Team” videos): These videos provide an overview of the roles, abilities, backgrounds, and personalities of the people who work for the organization. 

They may offer applicants an inside peek at particular divisions or positions. They also highlight teamwork or problem-solving techniques. 

Some “Meet the Team” videos highlight the individuals who contribute to the company’s uniqueness. Obviously, by highlighting the interests, eccentricities, or favorite snacks of the staff.

Why Do Company Culture Videos Matter?

Videos about a company’s culture are an effective tool for businesses. With several advantages that go beyond conventional marketing and hiring practices. 

They enable a stronger audience connection by offering a visual depiction of an: 

• Organization’s culture
• Fundamental values
• Mission, beliefs
• General work environment

Attract Top Talent

These videos show prospective employees what it’s really like to work at the company, beyond job descriptions and marketing.

What can be more convincing than a jam-packed video that describes how amazing it is to work in your company? 

Today’s job seekers look for companies that share their values and help them grow. This is especially true for younger generations, like Gen Z and Millennials, who value corporate culture more.

Videos are indeed a powerful tool for communicating corporate culture to prospective employees. 

According to VouchFor, 54% of consumers prefer video content from brands.

Humanize Your Brand

Company culture videos help brands become more approachable and real by showing the human side of the business. This is especially important in sectors like technology.

These videos connect with potential talent, partners, and consumers by showing the people who run the company. They create a positive, collaborative environment and make customers and staff feel more involved in the business.

Relatable Read: Brand Video Production: Show Your Brand’s Story with Powerful Videos

Increase Employee Engagement

Videos show the company culture by celebrating the internal team and the external audience. The videos highlight a positive and encouraging work atmosphere through examples of employee interaction, teamwork, and collaboration.

According to a Brightcove study published in July 2022, 76% of non-management professionals believe that video communications help them feel more connected to leadership.

Strengthen Internal Values

Company culture videos are an excellent way to convey a brand’s values, beliefs, and mission to employees and stakeholders. 

They provide viewers with a visual representation of the culture of the business. It enables them to understand its goals, guiding principles, and general ambiance.

When company values are portrayed on film, workers feel proud and like they belong. Consequently, it enhances the genuineness of the business culture. This aligns the messaging with the company’s corporate identity.

It ensures that viewers are fully aware of the organization’s values and operations.

The American Psychological Association’s Work in America survey indicated that,

Virtually all (94%) respondents felt it was vital to have a sense of belonging in their employment. [Source: BambooHR]

8 Must-Have Elements For Your Company Culture Video

A good company culture video includes many important components. It clearly shows the organization’s goals, beliefs, and employee experiences.

[Source: LinkedIn]

1. Genuine testimonials from employees: Authenticity needs current employees to share their viewpoints and experiences. This method builds trust and makes it easier for candidates to see themselves in comparable positions.

2. Behind-the-scenes footage: An honest, unscripted image of the workplace is provided by letting viewers see the real workstation and demonstrating how coworkers interact with one another.

Relatable Read: 5 Ways to Create High-Impact Videos

3. Clear company values and mission: The company’s basic values, mission, and beliefs should all be made abundantly evident in the video. This helps prospective employees in determining whether the organization shares their beliefs.

4. Day-in-the-life segments: Providing a glimpse into the everyday experiences of employees can be achieved by showcasing what it’s like to work at the organization. Maybe through a “day-in-the-life” video. By placing staff members in familiar environments, this can make experiences and insights more approachable.

5. Highlights diversity and inclusion: Emphasizing diversity and inclusion shows that the organization supports people of all ages, ethnicities, and viewpoints.

6. Professional production (or high-quality DIY): The video should be technically sound with appropriate 

• Lighting
• Framing
• Clear audio 

Even if it isn’t overly complex or high-tech.

7. Engaging pacing and storytelling: Using authentic staff narratives to narrate stories makes the video memorable and emotionally compelling. A lively tempo can maintain viewers’ interest.

8. A request to prospective employees: The final objective of the video is to attract new hires and inspire and motivate them to join the team. It will ultimately result in applications.

Thinking of turning those hallway laughs and Slack GIFs into something meaningful?

Let’s help you create a culture video that’s equal parts real, strategic, and unforgettable.

Get in touch with LocalEyes and let’s show the world what makes your team tick.

6 Major Tips for Creating a Compelling Company Culture Video

Making a business culture video that has an impact needs careful planning. And also concentrate on topics that will appeal to your target audience. Let’s explore the tips and tricks!

Tip 1: Start With Your Employer Brand Story

Your employer brand story must be told in a video to draw in suitable applicants in a crowded market. 

Follow these steps:

• Define your objective
• Identify key cultural themes
• Align with corporate identity

Relatable Read: Brand Video Production: Show Your Brand’s Story with Powerful Videos

Tip 2: Pay Attention To People, Not Scripts

Authenticity is crucial. 

The easiest way to do this is to allow actual employees to talk about their experiences without reading from a screenplay. 

Unscripted interviews highlight honesty and are frequently more accessible.

Even though they run the risk of missing important details. 

Follow some basic steps like:

• Interview real employees
• Facilitate open-ended interviews
• Prioritize authenticity
• Focus on the human element

Tip 3: Showcase A Variety of Departments/Voices

Feature a diverse group of employees from various departments, tenures, job categories, and backgrounds. 

To showcase how the company culture is experienced across the organization. 

For this,

• Add visual storytelling
• Enhance with graphics
• Ensure technical quality
• Plan the setting

Tip 4: Use High-Quality Visuals and Audio

High-quality visuals and clear audio are essential for a professional feel and to prevent distractions. 

This ensures the video is visually interesting enough to capture attention.

• Add thoughtfully chosen B-roll footage and graphics
• Ensure clear audio
• Match the music with the tone of your video

Relatable Read: A Guide for Cinematographers: The Key to the Secrets of Raw Video Footage

Tip 5: Keep It Short and Emotionally Engaging

Ideally, a company culture video should be between one and three minutes long to maintain viewer attention and ensure conciseness. [Source: Stories]

Shorter videos are more versatile for sharing across various platforms. The video should also aim to evoke emotions and create a stronger connection.

• Deliver a clear and impactful message
• Focus on conveying how the company makes employees feel

Relatable Read: How to Build a Strong Connection with Your Vlog Audience? Expert Tips for Success

Tip 6: Align Tone With Brand Personality

Make sure the tone is in line with the brand’s personality (fun, inventive, serious). 

Whether the video is serious, inventive, or hilarious, it should reflect the company’s ideals and personality. It ought to accurately represent the company’s character as an employer.

• Be honest about your core values
• Be upfront about who your company is for, promoting long-term retention

4 Common Mistakes You Must Avoid

To ensure your work is successful and well-received, steer clear of these frequent pitfalls when creating content.

1. Overly Scripted Content

Lack of authenticity: Viewers may see highly scripted content as robotic and unauthentic. As a result, it leads them to believe that the author is only reciting a script. 

This may result in: 

• Reduced engagement 
• A lack of connection with the audience

Lost engagement opportunities: Too strict adherence to a script may hinder artists from responding to audience comments or impromptu exchanges. These are essential for establishing a devoted following.

Review and refine:  Ignoring script revisions is a big mistake, as they can help you find pacing problems or difficult wording that could throw off the content’s flow.

Relatable Read: How To Write A Commercial Script That Converts Viewers Into Customers?

2. Lack of Diversity or Inclusivity

Lack of leadership commitment: Getting senior leadership to commit to diversity and inclusion programs is one of the largest mistakes brands make. Without this support, programs frequently lose their effectiveness.

Focusing on inaccurate data:  Merely tallying the number of “diverse” professionals could not adequately represent a sincere effort to promote inclusion. True inclusion necessitates a more profound organizational effort that goes beyond statistics.

Considering diversity, equity, and inclusion (DEI) as a one-time event: DEI should be a continuous, strategic process rather than a one-time event. Programs may be derailed if DEI is not incorporated into long-term business strategy.

3. Too Long or Unfocused

Uncertain core point: Information that is unclear in terms of its core idea or thesis may lead to audience confusion and the eventual forgetting of the message. Prior to starting the content development process, it is essential to understand the basic idea.

Irrelevant content: Unfocused or irrelevant material can overwhelm readers if it contains too many studies or sources that aren’t directly related to the subject. As a result, readers may stop reading the information.

Lack of conciseness: Effective content producers address audience inquiries in a timely and comprehensive manner, getting right to the point. Audiences are unlikely to return if content takes too long to get to its main point.

4. Not Aligned with Company Values

Undefined expectations: Businesses frequently err by failing to specify exactly what is expected of each core value. As a result, it causes miscommunications among staff members. Values should be more than just aspirational; they should be behavioral.

Generic or too many values: They may lose their impact and become ineffectual if they use generic, difficult-to-define phrases or have too many values. Values must be applicable and incorporated into day-to-day activities.

Lack of communication: Values can become an afterthought and cause a gap between what the corporation says and does if they are not regularly conveyed and incorporated into the corporate culture.

Relatable Read: Top 10 Video Production Companies in the USA (2025)

Examples of Great Company Culture Videos

Videos that showcase an organization’s values, goals, and workplace culture are a powerful tool for luring talent and enhancing brand recognition. These videos provide an insight into the day-to-day activities, interpersonal relationships, and general ambiance of a company. 

Let’s see some examples of company culture videos!

Your Team Already Brings The Magic – LocalEyes Helps You Capture It On Screen

And there you have it! The secret sauce to a great company culture video isn’t just in fancy transitions or high-res shots. It’s in the laughter between takes and the inside jokes. 

From recruitment power plays to brand storytelling, a well-crafted culture video makes all the difference.

Want to turn your everyday work vibes into a binge-worthy culture reel? Let LocalEyes do the magic! Hit them up and let your culture do the talking!

Frequently Asked Questions: Company Culture Video