Have you ever seen an ad so good it made you want to buy something you don’t even need?
Yeah, these promotional videos are that powerful.
In a world where attention spans are shorter than ever, promotional videos for businesses have become the secret weapon for brands looking to capture, engage, and convert their audience.
Let’s be honest! While some promo videos hit the mark, others feel like they belong in a ‘90s infomercial graveyard!
So, what separates the exceptional from the forgettable?
Creativity, storytelling, and a dash of marketing genius!
Let’s explore the 7 outstanding promotional videos for businesses that didn’t just sell a product; rather, they built an experience, sparked emotions, and left a lasting impact!
Whether you are
- A startup
- An eCommerce brand
- Corporate giant
These examples will inspire you to create a video that grabs attention and drives results! Let’s roll the tape!
What is Video Marketing and Why is it Important?
Video marketing is the strategic use of video content to achieve marketing goals.
This covers a wide range of formats, from short-form social media clips to long-form explainer videos, documentaries, and live streams.
Relatable Read: 25 Best Marketing YouTube Channels To Follow In 2025!
The Rise Of Video In The Digital Landscape
The video has emerged as a ruling force in the digital world!
Short attention spans: Videos successfully grab and hold viewers’ attention in this era of immediate gratification.
Visual Appeal: People are naturally visual beings. Videos make the material easier to comprehend and remember by presenting it in a dynamic and captivating way.
Emotional bond: Videos can arouse significant feelings in viewers, strengthening the bonds between companies and their target markets.
Versatility: Video content may be tailored for a range of platforms and campaigns, including social media, email marketing, and search engine optimization (SEO).
Relatable Read: Video SEO in 2025: 10 Proven Tips To Improve Your Website’s Rankings
Video Marketing: A Key to Brand Storytelling & Consumer Engagement
Brand Storytelling: Brands may effectively communicate their distinctive stories through videos.
They have the power to:
- Humanize a brand
- Highlight its principles
- Engage the audience on an emotional level
Consumer Engagement: Consumer engagement plays an enormous role in making brands elevate in the digital market. It helps in:
- Increased dwell time: Videos tend to keep viewers engaged for longer periods. It helps provide more opportunities for interaction.
- Increased brand recall: People remember visual material better than just text.
- Improved social sharing: Videos that captivate viewers are more likely to be shared on social media, which increases brand awareness.
- Clear calls to action: Videos can effectively include calls to action that direct viewers toward specific goals (such as website visits or sales).
7 Exceptional Promotional Videos That Drove Business Success
Businesses can use promotional videos as an effective means to engage with their audience, highlight their goods, and increase sales.
The secret is to create informational, entertaining, and relatable material.
1. Dollar Shave Club—The Viral Game-Changer
[Source: Dollar Shave Club]
How humor and direct messaging disrupted the grooming industry:
- The “Our Blades Are F***ing Great” video from Dollar Shave Club made waves with its raw, witty, and approachable style.
- It addressed consumer annoyance with expensive razors head-on, ignoring conventional advertising.
- Viewers were moved by the video’s genuine, low-budget vibe, which made the company seem approachable and real.
What type of information is included in promotional videos? (relating to Dollar Shave Club’s style):
- Direct problem-solution presentation: Outlining the client’s issue in detail and providing a straightforward, reasonably priced fix.
- Storytelling approach: Using wit and realistic situations to captivate audiences and produce an unforgettable experience is known as humorous and relatable storytelling.
- Clear call to action: Promoting prompt action, such as visiting the website or subscribing.
- Product demonstration: The functionality of the product was demonstrated despite the humor.
👇 Check out:
2. Apple’s iPhone Launch—Mastering Emotional Branding
Apple’s strategy in showcasing product benefits with sleek visuals:
- Apple is a master at creating eye-catching videos that showcase the beauty and intuitive functionality of the iPhone.
- Their advertisements highlight the emotional bond people have with their gadgets and highlight how the iPhone improves daily life, creativity, and communication.
- To elicit the right emotional response, they use carefully chosen music and top-notch video.
How types of video ads on YouTube affect audience engagement:
- Ads that are brief yet effective: Grab viewers’ attention right away and convey important points succinctly.
- Videos that demonstrate a product’s features and functionality help to foster understanding and trust.
- Storytelling advertisements: Arouse feelings and establish an enduring bond with the company.
Breakdown of Apple’s video ad strategies:
| Strategy | Description | Impact |
| Sleek visuals | High-quality image, minimalist design | Improves perceived value, creates a premium feel |
| Emotional storytelling | Focuses on user experience, evokes emotions | Builds brand loyalty |
| Product feature highlights | Clear demonstration of key functions | Increases understanding of the product |
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3. Airbnb—Connecting Through User-Generated Content
How Airbnb’s real customer stories built credibility and trust:
- Campaigns from Airbnb that feature real user-generated videos highlight the distinctive experiences of both hosts and guests.
- These anecdotes establish credibility by showcasing the practical benefits of Airbnb’s platform.
- By showcasing actual clients, it eliminates the impression of a business commercial and establishes a more intimate vibe.
The role of small business video marketing in brand storytelling:
- User-generated material can be used by small businesses to promote their distinctive products and create a sense of community.
- Customers are moved by genuine stories, which promote loyalty and trust.
- It enables small enterprises to display their human side.
👇 Check out:
4. Nike’s “You Can’t Stop Us”—Leveraging Powerful Narratives
[Source: Nike]
Nike’s Strategy & 5 Types of Video Ads
Nike’s success depends on knowing who its target market is and creating compelling video advertisements. Their approach fits in with a number of video ad formats:
- Brand awareness ads
- Product demo ads
- Testimonial ads
- Explainer videos
- Behind-the-scene ads
👇 Check out:
Relatable Read: Top 10 Product Video Production Companies In 2025
5. Old Spice—The Power of Relatable Humor
Old Spice serves as an example of how humor-driven marketing may boost memorability.
Their advertisements, which frequently present ludicrous and surprising situations, stand out from the competition and capture viewers’ interest.
Humor increases brand relatability and shareability, which promotes viral success.
[Source: Old Spice]
Comedy in advertising videos thrives on YouTube.
Old Spice’s strategy works well with non-video forms like sponsored cards, skippable in-stream advertisements, and bumper ads—brief, eye-catching advertisements. When it comes to generating natural views and shares, humor works very well.
👇 Check out:
6. Coca-Cola’s “Share a Coke”—Personalization in Video Ads
[Source: Coca-cola]
The “Share a Coke” campaign from Coca-Cola is a prime example of how customized content forges a close bond between the business and its customers.
The campaign’s use of personalized labels created a sense of community and increased sales by making customers feel acknowledged and appreciated.
👇 Check out:
7. Google’s Year in Search—Data-Driven Storytelling
Google’s “Year in Search” campaign skillfully transforms search patterns into compelling, poignant narratives. Through the analysis of search data, Google generates captivating narratives that captivate viewers by revealing insights into human emotions, societal trends, and global events.
[Source: Google]
👇 Check out:
The 12 Types of Commercials—Which Works Best?
Businesses may effectively contact their target audience and advertise their goods and services with the use of commercials.
Commercials come in a wide variety, each with unique advantages and disadvantages.
12 common types of commercials:
1. Storytelling ads
The stories told in these ads capture the audience and create an emotional connection.
2. Problem/solution ads
These advertisements first point out a potential issue that the audience may be having, and then they show how the product or service can address that issue.
3. Demonstration ads
These ads explain to the audience how the product or service functions and how it can help them.
4. Testimonial ads
Real people who use the product or service and are satisfied with the outcomes appear in these advertisements.
5. Comparison ads
The ads contrast the product or service with that of a rival.
6. Humorous ads
The purpose of these commercials is to entertain the audience and help them remember the product or service.
7. Emotional ads
These ads play on the emotions of the audience, including joy, sorrow, or terror.
8. Animated ads
These ads use animation to give the audience an enjoyable and engaging experience.
9. Celebrity endorsement ads
In such ads, a famous person promotes a good or service.
10. Direct-response ads
They urge the audience to act right away, such as going to a website or contacting a phone number.
11. Brand awareness ads
The goal of these ads is to increase consumer awareness of the company and its goods.
12. Public service announcements (PSAs)
These ads express a public service message, including how important it is to recycle or to be safe when using the internet.
Relatable Read: How To Write A Commercial Script That Converts Viewers Into Customers
Comparison of Commercial Video Ad Types
| Commercial type | Effectiveness |
| Storytelling ads | High |
| Problem/solution ads | High |
| Demonstration ads | Medium |
| Testimonial ads | Medium |
| Comparison ads | Medium |
| Humorous ads | Medium |
| Emotional ads | Medium |
| Animated ads | Medium |
| Celebrity endorsement ads | Medium |
| Direct response ads | Medium |
| Brand awareness ads | Low |
| Public service announcements | Low |
What Makes These Promotional Videos Effective?
The Power of Targeted Advertising
Knowing Your Audience: Your target audience responds well to the most successful advertising.
Every company has different customers with unique needs, likes, and problems. So, different strategies work for different brands.
Tailored Messaging: It’s critical to craft a message that properly addresses the interests and desires of your audience.
To provide engaging content that grabs their attention, it is necessary to comprehend their psychographics, demographics, and online habits.
Platform Optimization: Choose platforms where your clients spend the most time. Different platforms attract different people.
Data-Driven Insights for Video Ad Formats
Increasing Consideration: Some video ad styles are more successful than others at boosting consumer consideration for your business.
Data-Based Perspectives: Short, eye-catching video advertisements typically do well at generating initial interest, according to research and data analysis.
Video ads that tell a story or show customer reviews can help build trust. This makes people more likely to consider them.
Final Words
Ready to elevate your business with powerful video content? Start creating impactful videos today and watch your brand grow!
For the best deals in video production, check out LocalEyes Video Production!
FAQs: Exceptional Promotional Videos for Business Success
Viral hit marketing videos include Dollar Shave Club’s “Our Blades Are F***ing Great” and Old Spice’s “The Man Your Man Could Smell Like.”
The ability of a strong promotional video to emotionally engage the target audience and convey a clear message is its most crucial component.
An example of video content can be a brief instructional film showing how to utilize a product or a client endorsement expressing how pleased they were with a service.
The value proposition of your product or service should be succinctly and clearly highlighted in a promotional video, with a focus on the main advantages and how it helps your target audience.
Executive Producer at LocalEyes Video Production | Emmy Award Winning Producer
