DSW Program – USC Suzanne Dworak-Peck School of Social Work

Key Takeaways: The strongest product video partners build multi-asset campaign systems instead of single standalone videos. SaaS, e-commerce, and DTC brands require different messaging structures, asset formats, and production workflows.

Key Takeaways Explainer videos help buyers understand one clear idea before taking the next step. The best format depends on your audience, message complexity, channel, and update needs. Most explainer

Key Takeaways: AI explainer video tools work best for rapid testing, internal communication, and high-volume content where speed matters more than strategic nuance. Professional explainer video production becomes more valuable